Branding is at the heart of everything you do and it is crucial for marketing and communication purposes. Your brand is your identity for every step of the way to success; it embodies you, your employees, aims, ethos, character, values, key messages and much more. If you are a sole trader, responsible for your own […]
Website Owners Are Selfish With No USP
How To Make People Talk About You Successful retailers understand that online marketing, rather than simply replicating offline activities, demands of them to think differently. But when formulating digital marketing strategies in a multi-channel world, it’s important to understand that some aspects of human behavior will never change, and these considerations are important when deciding […]
Seasonality & Cyclical Checks For Analytics Simpletons
We’ve all been there…your traffic and sales are down month on month and you’re panicking that the end of the world is nigh! Is my website broken? Is there something seriously wrong? Am I going out of business? Who do I talk/shout/throw things at? First off, relax. Admittedly, easier said than done, but even if […]