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Also in this section - current website | website marketing and seo | your image and seo marketing position | your customer type and location | clients required and their location | your long and short term objectives and budget | website and IT infrastructure | services websites | ecommerce websites | competitor analysis | your website legal information | required update frequency | hosting and analysis

Current customer type and location

If your company is in the fortunate position that your current customer base achieves your required turnover and in smaller companies who do not wish to expand our experience has shown this to be the case, then your website design company will approach the design not for marketing purposes but for the support of that current client base.

As your competition evolves its services they may offer your clients simpler information, contact and ordering system that may tempt even your most loyal customers.

The majority of companies will always be researching and developing new ways to increase and expand their clients, products and services, your website design company will support and advise on the Internet possibilities for that expansion.

Be that requirement local, regional, national or world wide the website development company will be able to view your current customer base and locate the type of customer you wish your website to be accessed by.

Analysis of your current customer base and your experience will allow your website design company to target your customer’s requirements for information, contact and order processing and develop the solution you require.

A professional website design company does not offer only web design, but will be able to continuously offer advice and supply web applications to meet your customer’s needs; these may be as simple as intelligent contact forms or basic forums or as complicated as online stock enquiry systems or automated help and support areas.

A competent website design company should be able to create any type of contact, sales, ecommerce, information or support system at your request and implemented it seamlessly into your current website development without having to redevelop or negatively alter your current solution.

The location of your current client base will traditionally reflect how your company is geared for sales, delivery and support, expanding that customer base from local to world wide can cause concern for your logistics and support.

A professional website design company will analyse those issues with your relevant departments and advise on how your website development may be used to offer solutions, this may be with the use of a bespoke delivery management system incorporated into your website with customer management systems, or simply a online support forum to reduce the incoming drain on your telephone support staff.