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Search Engine Promotion : Search Engine Optimisation : Search Engine Optimization : SEO

Search Engine Promotion (SEO)

The use of search engine optimisation and search engine promotion helps a web site to be found through a wide range of internet search engines (Google, MSN, etc). Well promoted, high quality websites should achieve ranking results for numerous search strings, i.e. ‘web design company’ and 'professional website design' are possibilities that a browser might type in to find a company supplying Website Development. By designing and developing a website to be search engine friendly and supplying interesting relevant content and features that other websites will want to share a link with will increase your sites ranking results, and in more searches your website will be better placed, a much wiser investment than buying your rankings in the engines.

Well optimised and promoted websites will give high ranking positions for more search strings, the higher these positions the more traffic will be guided to your website.

The search engines of the internet are becoming one the most important areas to place your company branding, by creating not only a local and regional but national and worldwide market it opens up literally millions of sale opportunities for the majority of businesses, new trading opportunities for suppliers with trade and public purchasers all over the world make it a exciting prospect that should be investigated. It is important that a business is promoted online to get the complete marketing package that companies need to succeed in today’s competitive environment.

The search engines help the internet to develop and expand by making it easy for a browser to find the information they require, the excellent quality of the search engines and the accuracy of the results make it a place many people are looking. The search engines also help guide millions of shoppers and businesses to good practice, well designed and developed e-Commerce and services websites.

A properly optimised website has a much higher probability of success in the search engines, we use four stages of search engine optimisation. All these stages have to be correctly approached to give the best results, for example a well optimised webpage where the information and title is themed correctly for keywords, will still be affected by its internet link popularity.

This means that to produce a search engine friendly content managed or e-Commerce website needs the company supplying the solution to understand not only the search engines and search engine friendly web design and build, but also to develop solutions to be search engine friendly.

Website design and development

The website should follow a development process to meet the standards of attractive fast loading pages and help support the websites ranking status.

Correct navigation and links will help increase the search engine saturation and internal link search engine indexing of a website, the links will also help increase the keyword relevance in a website.

The use of (CSS) cascading style sheets enables our designers to develop high quality designs that are search engine friendly and allow much faster and economical alterations to a website.

Search engine friendly ecommerce and content management solutions

In the case of e-Commerce and content management solutions the development of the solution should be orientated towards helping the administrator meet the search engine marketing standards.

By giving the ability to add page titles and keywords, as the pages are produced, the search engine standards are met and once the pages are added to the website they will begin the process of search engine submission by being spidered by the search engines and indexed.

The way the database creates the pages and allows them to be read by the search engines is also important. Some content management systems do not support this process and as such do not get your pages indexed correctly.

In the case of e-commerce solutions, it is imperative that not only your website is promoted but also the presence of your individual products.

A large amount of browsers will search for a product name or number, so solutions that do not support this feature will only allow you to promote the main website. By giving the ability to add product titles, descriptions and bullet points a search engine friendly e-Commerce website will allow the browser to find your products precisely on the search engines.

Website link popularity

External links are from other websites that link to your page and help the search engines validate that you are a good match for a particular search term by linking to you. The importance of a linking website recommending your page is high and makes a difference to how the search engines rate the importance of your web page, this is also effected by the type of website, a similar type of website is preferred, and the importance of the linking page is also noted, a link from the home page of the BBC for example will be of more importance than a link from www.noonelistens-news-emporium.fzw.

Eventure caters for this internal links issue by the correct development of the website, whilst the external links issue is solved by supplying each of our clients with a LinkEngineer link builder application, this is contained within your website administration area to enable the simple management of your website internet linkage. This link management may also be managed by Eventure.

Web copy quantity and keyword density quality

The quality and quantity of your website copy for correct search engine promotion is also vital, the search engines use the quantity of words and terms on the website page along with other text styles to ensure that the browser gets a webpage that is correct for the search they have undertaken, this means that keyword orientated copy must be produced.

Errors may easily be made by presuming that the overuse of a term in a page will get the site higher ranked, the content must read as a sentence and make sense to be work correctly, this ensures the search engines do not give the browsers a 'spam page'.

Advice and help will be given to ensure that a website and website page is orientated towards the correct search terms to enable your website and products to be found.

Search engine statistics and information

Search engine usage is increasing as internet usage increases and as we can see below the opportunities for using this marketing approach for your business are massive.

25th February 2003
Nielsen NetRatings Search Engine Ratings

Source: Nielsen//NetRatings

16th September 2003
OneStat Search Engine Ratings

“All numbers are an average of the last 2 months.

e-Commerce trading statistics

Online World e-Commerce for B2B in 1999 was worth 145 billion, Gartner's predictions for B2B transactions, 2000 - 2004.

'statistics courtesy of metricsmarket'

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