5 Pros & Cons of Influencer Marketing

Rob Willis Marketing, Uncategorized Leave a Comment

Influencer marketing is becoming an increasingly popular tool by marketers in 2018. It involves reaching out to individuals who are very well connected to your target audience and having them promote your product and brand for you. Unfortunately, this marketing tool isn’t as easily sourced as you may initially think, and results can be varied and difficult to trace. It’s …

5 Top Tips For Choosing Profitable Keywords

Natalie EV Marketing Leave a Comment

1. Be Specific – It is true that short generic keywords will get your ad’s seen more, but not necessarily by people looking for your products. Generic search terms make it more likely people will click through the ad mistakenly looking for another brand or without reading the ad fully, this will impact your bounce rate and conversion rates. Being …