What Contributes To Your Google Ranking And How To Do Better?

Natalie EV Blog, Marketing

We all know that Google ranking can really affect your websites performance, 31% of clicks goes to the first search result and 71% goes to the first page. So how do we get to the first page? This is a highly competitive area and there is a lot google factor in to the search rankings, but we investigate what you …

5 Pros & Cons of Influencer Marketing

Rob Willis Marketing, Uncategorized

Influencer marketing is becoming an increasingly popular tool by marketers in 2018. It involves reaching out to individuals who are very well connected to your target audience and having them promote your product and brand for you. Unfortunately, this marketing tool isn’t as easily sourced as you may initially think, and results can be varied and difficult to trace. It’s …

5 Top Tips For Choosing Profitable Keywords

Natalie EV Marketing

1. Be Specific – It is true that short generic keywords will get your ad’s seen more, but not necessarily by people looking for your products. Generic search terms make it more likely people will click through the ad mistakenly looking for another brand or without reading the ad fully, this will impact your bounce rate and conversion rates. Being …