It’s not strictly marketing related, or a new website design, but better yet – a new addition to our wonderful team.

Meet our affectionately titled ‘Health and Well-Being CEO’, Thorin.

Thorin recently joined our ranks here in January and is already proving to be a popular addition to the team – so much so, that he has already won employee of the month  – sorry kettle!

Specialising in warm hugs, Thorin believes every day at the Eventure office should be kick-started with a cuddle and a biscuit before delving into your daily emails.

Currently, Thorin operates mostly within the Marketing department, ensuring all team members are offered plenty of hugs during the working day. However, his expertise is often shared throughout both development and design.

Since joining the team here at Eventure, Thorin has shown great dedication to his role and continues to contribute greatly to all departments.

When you next pop by the office, be sure to expect a very warm welcome and a waggy tail!

The post Introducing Our New Health & Wellbeing CEO appeared first on Eventure Internet.

Unfortunately, this marketing tool isn’t as easily sourced as you may initially think, and results can be varied and difficult to trace. It’s a marketing strategy that does have the capability of producing enormous results, however it also come with substantial expensive demands. Money, time, personal efforts and executive participation are all required when utilising this marketing tool.

Undecided if influencer marketing is the right tool for your brand?

Good news! We have put together a list of pros and cons, so that you can carefully consider whether this tool is viable for your brand.

Pros of Influencer Marketing

Numbers Don’t Lie

Influencer marketing can create twice as many sales as paid advertising and the retention rate of those customers are 37% higher.

Access To Thousands Instantly

Forget trying to market to thousands of individuals, influencer marketing allows you to reach one influencer. In return, you now have access to thousands of people instantly.

Increase In Brand Awareness

Now that you have instant access to thousands of people from one source, brands new to the market may see a rapid incline in their brand awareness. This is usually results in good reviews, more social following and even a hike in sales.

Reduced Sale Cycle Time

Audiences that are engaged with the influencer have typically built trust over time. This means that when the influencer promotes your product, the end customer is more likely to purchase it quicker than a typical customer.

More Audience Reach

It is likely that your influencer holds high authority on platforms such as YouTube and Instagram. Your influencer can disperse your brands message via these channels, meaning that you may reach more than just your target audience.

Cons of Influencer Marketing

Research, Research, Research

Getting started with influencer marketing requires extensive research before even starting.

At the very least you will be required to action the following steps:

• Identify your influencer.
• Create a database containing all relevant information relating to the influencer.
• Generate a marketing plan detailing how your products and the influencer will work to promote your brand.
• Using the database of information to create a persona to help guide your marketing campaign.
• Now that you have identified the persona, you will now be required to create unique content for the influencer. Remember that each influencer will need unique content for their social stream.
• Reach out to all influencers in the most appropriate way. This may be via their social channels, email or telephone. You will then need to wait for them to respond.
• Assemble a team and prepare them to measure any results.
• Negotiate the nature of your relationship with your influencers.
• Communication Demands

Communication Demands

Influencer marketing requires a high level of regular communication from at least one full-time employee and one manager or executive. This requires a member of your team being an influencer relations specialist in addition to their regular job role.

No Guarantees

High risk is involved when it comes to influencer marketing as there is no way of guaranteeing amazing results. An influencer may adhere to their agreed contract, but lack enthusiasm. This could result in your product not generating the ‘buzz’ you initially anticipated.

Tracking Difficulty

One of the main issues for marketers is the lack of campaign trackability. Unlike typical content or social media marketing, influencer marketing doesn’t allow you to track data directly.

Slow Results

When you take into consideration the weeks, if not months of planning to get the campaign started, combined with developing a relationship and the possibility of months without measurable results. It may result in your competitor outpacing you within the market.

The post 5 Pros & Cons of Influencer Marketing appeared first on Eventure Internet.

1 Less is More with Social Media Marketing

A common mistake is overdoing your social marketing. Don’t overload your page with content, this is a sure way to make people unfollow or unlike. Instead, be consistent about posting daily and make sure the content you do write is quality. This will earn you so much more of a following than if you spam your audience with too many posts they don’t want to see.

2 Know Your Target Audience

Understanding your audience is key, then you will know how to talk to them and what they want to see. Study the data you get from Facebooks metrics to see who your audience is. Try different methods of interacting and different content and see what gets the best results with your specific following.

3 Post for Your Target Audience

Now you understand your audience, focus your content on what they would want to see. Rather than reposting graphics or clickbait content found on the web somewhere, which is what so many pages do. This type of content isn’t personal to your brand and doesn’t represent your business. Your audience won’t engage with this type of content. Find a good balance between promoting products and posting interesting content.

4 Prioritise

If you get more interaction and interest on Facebook than on Twitter for example, then focus on Facebook more. Many people make the mistake of putting more time into a platform that is underperforming. But the main thing is to focus on the places where you are engaging with customers, and then developing this engagement into fans, or purchases, by building a loyal following.

5 DO NOT Buy Likes

We all know how tempting this is! But don’t, this ruins your demographics data, the likes are not from real people but bots, who definitely won’t be interested in your content or products. Your engagement rate will be terrible, as these bots don’t interact, and Facebook has an algorithm that looks at your engagement rates and is less likely to show your post if it’s bad. Instead spend the money on buying ads so that you can reach real people, real people that may just be looking for a page like yours.

6 Promoting a Post

Knowing which posts to promote can be tricky, you can’t choose just any post to boost. Choosing a promotion post of a popular item or a competition for free products is always great, as it not only introduces new people to your brand it gives them an introductory offer on your products. The main things to consider are what would someone seeing this for the first time think about your brand; how do you come across, and will this post appeal to people who have never heard of you.

7 Listen to Feedback

Finally, listen to comments and feedback from followers, see if they have any suggestions for improvements and what’s not working or hear if they are enjoying your content. Interact with customers on social media and build up relationships.

The post 7 Top Marketing Tips to take your Social Media Marketing to the Next Level appeared first on Eventure Internet.