Whether you have recently delved into the world of email marketing, or perhaps you’re struggling to see the result of your efforts, we have a couple of tips just for you!

Get Into The Mind Of Your Audience

If you are looking to conduct a successful email marketing campaign, you first need to begin at the very start. The audience. It can be easy to ‘shrug off’ this tip, thinking ‘of course I know my target audience’, but how well do you really understand your audience?

The messages that you send to your audience needs to be relevant to their interests, and the only way to absolutely nail this is by having a thorough understanding of your target audience.

Each audience member within your list is different, and naturally, they will interact with your email content differently.

So, why try and send them the same message?

With this being said, you may be thinking, how can I target my audience both effectively and within a timely manner?

The answer to this is email segmentation.

Segmenting your list into factors based on geographical location, gender, age and buyer persona can really help with increasing those opening rates!  

Be Consistent

Like those gym buffs keep reminding us; consistency is key.

Finding the perfect balance between being labelled a ‘spammer’ and just keeping your audience up to date with the ‘good stuff’ can be a bit of a grey area. However, it is really important to keep consistent with both the volume and quality of the emails. After all, you want to nurture and grow your relationship with your customers. That way they will always be keeping an eye out for your latest offers and products!

If your email marketing plan currently balances on an ‘ad-hoc’, fire in the dark kind of schedule, then this could be the reason that you’re not seeing the results you were hoping for!

Keep Emails To The Point

We have all been in that compromising situation where we have had so many new products land that we almost compile a catalogue of email contenders. Against popular belief, cramming in all those products won’t help to increase sales, but instead, increase your number of unsubscribes!

It’s true. Customers just don’t have the time or patience to browse through you’re beautifully presented portfolio. So, instead of poring hours into a beautiful catalogue, switch up your technique for something a little more simplistic.

The combination of white space and clear to-the-point messaging is the best technique for those customers skimming through your content on their lunch break!

Split Test Your Emails

If you really want to test the effectiveness of your online marketing campaign, then you need to unlock the holy grail of A/B testing. A/B testing allows you to test one approach against another to see which was most effective. This method allows you to take the guesswork out of your email marketing and leaves you with a definitive result.

It may mean that you need to spend a little extra time building those campaigns, but the benefits are certainly worth it.

A/B Testing benefits:

1. You will see your open rates increase when you find the best subject line.
2. A boost in click-through rates will occur when you test and change your email content.
3. You gain a better understanding of what your customer actually wants!

Repeat Your Successful Campaigns

If it feels like you’re forever trying different techniques, you may be accidentally overlooking your successful campaigns. Be sure to harvest the fruits of your labour by repeating those campaigns that have proven to be successful.

Just because it worked the once, it doesn’t mean that you can’t repeat that technique or style again. Take some time to evaluate your campaigns – you may uncover what’s really working!

The post 5 Email Marketing Tips That Will Help Boost Sales appeared first on Eventure Internet.

What will this mean for companies? Primarily how you get someone’s information and what you’re allowed to do with it will be what changes. The main thing to keep in mind is the ‘subscriber rights’ as long as you don’t break any of these you will avoid the up to €10 million in fines!

Subscribers rights you must adhere too:
• Right to be forgotten: An individual may request that an organization delete all data on that individual without undue delay
• Right to object: An individual may prohibit certain data uses
• Right to rectification: Individuals may request that incomplete data be completed or that incorrect data be corrected
• Right of access: Individuals have the right to know what data about them is being processed and how
• Right of portability: Individuals may request that personal data held by one organization be transported to another.

What changes should you make to your site?
You will need to obtain consent from your subscribers and contacts for every usage of their personal data, the surest route to compliance is to obtain explicit consent. All sign up forms on your site must now be opt-in, even at checkouts. On each of these forms to make sure that language in the sign-up confirmation, is specific, and covers all possible reasons for using the information being solicited. Be very specific about the intended use of the information and how you will process it. You must also keep records of the consent given. On your emails, there should be easily accessible “unsubscribe” and “preferences” footer options so your subscribers can change consent as they wish. Finally, you must inform visitors to your page about any cookies you have running.

What should you do with Existing client data?
You must ask people to resubscribe, unless you have proof they did so knowingly and according to GDPR guidelines. Maybe offer an incentive to get people to resubscribe if you can, something like a Discount code or free shipping on an order. Any emails who have not resubscribed by the 25th must be deleted and you must stop contacting them or face a fine of up to €10 million.

The post A Simple Guide to GDPR appeared first on Eventure Internet.

UX Testing

Would more people convert if that buy now button was on the left or on the right? Is green really the best colour for all my links to be or should they be red?
With UX testing, you don’t have to guess these things. You can get the best UX experience which in the end has a lot of advantages.

Better conversion rates, better sites more people coming back and more people sharing, more people signing up, the benefits are endless.

Automated Marketing

What’s better than great marketing? Great marketing that runs fully automatically!

Email automation – Names are added automatically reducing admin costs. Messages can be sent automatically without someone having to create them each time. Better targeted messages leading to more conversions.

Social automation – We can set up for social updates to automatically go live once you have sent out an email. As well as this we can create a social schedule where we can set up your social updates to go live automatically.

Content Marketing

Content marketing is about great ideas being shown in really great ways. No matter how great the writing, if you display it on page with little or no navigational interest, it’ll bomb,

We’re visual people so great content needs a good home to sit on.

Faster Websites

Websites require maintenance. Databases get full of junk which cause them to eventually slow down. With constant tuning from a developer, they purr like a sports car.

Better Management

Your business is all about you. Well not quite, but it could be. If you’ve got the right info at your fingertips, you can make better decisions. You can also open up new opportunities for expanding your business if you have someone taking the slack off you’re shoulders.

More Focus & Less Cost

Like a bulk buy at the supermarket, buy more get more free. One off changes cost more. But forget about cost, the fact you have the same developer working all the time on your website  means they know their way around it far better. They’ll diagnose problems quicker and have way better ideas on how to improve it, making your website run smoothly.

We bring ideas to life, if you are looking for new options to grow your business then a dedicated developer may be the option. At Eventure we can help support your ideas so if you have a question then feel free to get in contact.

The post Why Dedicated Development Is Great For Marketing appeared first on Eventure Internet.

Look at Email as a Channel

Once you’ve logged into Analytics, pick a suitable timeframe that you’re interested in and then, using the menu on the left, scroll down to Acquisition, and click on All Traffic > Channels.

In the main window, you will now see information separated out between all of the different standard Google Analytics channels. Interesting on its own merits I’m sure, but here you will see just how dependent you are on individual types of activity as well as opportunities for additional reach.

To drill down to just Email’s though, click on Email under Default Channel Grouping and lo and behold, we’ve filtered out all other traffic sources. (We didn’t say this was hard btw)

Tweak The Data

What you will likely be looking at now, are the pages that received the most traffic from your emails. This is often useful, but for the purposes of this exercise we want to see how each email performance, rather than which pages have received the most traffic.

Across the middle(ish) of the page is the Primary Dimension that we are looking at – probably set to Landing Page. Click on other, and type in and select Campaign. This should now group your information into individual campaigns – ideally, these should be named in an understandable way, allowing you to easily see which of your email have performed the best.

A campaign is usually set during the sending of each individual email. It basically works by appending information to the end links contained in your emails– you don’t need to know how that works, but it’s widely used all over the web for nerds (like us) to understand how users behave.

Rank & Compare

What you can know do is use the filters in Analytics to look at your date in different ways. By clicking on the checkbox and then “Plot Rows” you can see visually in the chart how those selected campaigns have performed.

You can also click on the column headers, to rank the data accordingly. Which emails sent the most traffic (you have to bear in mind the size of the send of course) and which emails generated most sales.

The trick is not to just consider absolute numbers. An email may not always convert directly (Multi-channel attribution is a big topic!) so what we’re most interested in is comparisons. Which emails you’ve sent have performed better? Take a look back on those mail shots – what was it about them that you can attribute to success/failure.

Why did X do better than Y. Is it the message, the offer, the timing etc. Was it a seasonal product? If so, should you do the same next year. This type of critical thinking will help you determine how to improve in the future. It means that even emails that bomb, are useful as they help you to adapt your future messaging/strategy.

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