1 Less is More with Social Media Marketing

A common mistake is overdoing your social marketing. Don’t overload your page with content, this is a sure way to make people unfollow or unlike. Instead, be consistent about posting daily and make sure the content you do write is quality. This will earn you so much more of a following than if you spam your audience with too many posts they don’t want to see.

2 Know Your Target Audience

Understanding your audience is key, then you will know how to talk to them and what they want to see. Study the data you get from Facebooks metrics to see who your audience is. Try different methods of interacting and different content and see what gets the best results with your specific following.

3 Post for Your Target Audience

Now you understand your audience, focus your content on what they would want to see. Rather than reposting graphics or clickbait content found on the web somewhere, which is what so many pages do. This type of content isn’t personal to your brand and doesn’t represent your business. Your audience won’t engage with this type of content. Find a good balance between promoting products and posting interesting content.

4 Prioritise

If you get more interaction and interest on Facebook than on Twitter for example, then focus on Facebook more. Many people make the mistake of putting more time into a platform that is underperforming. But the main thing is to focus on the places where you are engaging with customers, and then developing this engagement into fans, or purchases, by building a loyal following.

5 DO NOT Buy Likes

We all know how tempting this is! But don’t, this ruins your demographics data, the likes are not from real people but bots, who definitely won’t be interested in your content or products. Your engagement rate will be terrible, as these bots don’t interact, and Facebook has an algorithm that looks at your engagement rates and is less likely to show your post if it’s bad. Instead spend the money on buying ads so that you can reach real people, real people that may just be looking for a page like yours.

6 Promoting a Post

Knowing which posts to promote can be tricky, you can’t choose just any post to boost. Choosing a promotion post of a popular item or a competition for free products is always great, as it not only introduces new people to your brand it gives them an introductory offer on your products. The main things to consider are what would someone seeing this for the first time think about your brand; how do you come across, and will this post appeal to people who have never heard of you.

7 Listen to Feedback

Finally, listen to comments and feedback from followers, see if they have any suggestions for improvements and what’s not working or hear if they are enjoying your content. Interact with customers on social media and build up relationships.

The post 7 Top Marketing Tips to take your Social Media Marketing to the Next Level appeared first on Eventure Internet.

What will this mean for companies? Primarily how you get someone’s information and what you’re allowed to do with it will be what changes. The main thing to keep in mind is the ‘subscriber rights’ as long as you don’t break any of these you will avoid the up to €10 million in fines!

Subscribers rights you must adhere too:
• Right to be forgotten: An individual may request that an organization delete all data on that individual without undue delay
• Right to object: An individual may prohibit certain data uses
• Right to rectification: Individuals may request that incomplete data be completed or that incorrect data be corrected
• Right of access: Individuals have the right to know what data about them is being processed and how
• Right of portability: Individuals may request that personal data held by one organization be transported to another.

What changes should you make to your site?
You will need to obtain consent from your subscribers and contacts for every usage of their personal data, the surest route to compliance is to obtain explicit consent. All sign up forms on your site must now be opt-in, even at checkouts. On each of these forms to make sure that language in the sign-up confirmation, is specific, and covers all possible reasons for using the information being solicited. Be very specific about the intended use of the information and how you will process it. You must also keep records of the consent given. On your emails, there should be easily accessible “unsubscribe” and “preferences” footer options so your subscribers can change consent as they wish. Finally, you must inform visitors to your page about any cookies you have running.

What should you do with Existing client data?
You must ask people to resubscribe, unless you have proof they did so knowingly and according to GDPR guidelines. Maybe offer an incentive to get people to resubscribe if you can, something like a Discount code or free shipping on an order. Any emails who have not resubscribed by the 25th must be deleted and you must stop contacting them or face a fine of up to €10 million.

The post A Simple Guide to GDPR appeared first on Eventure Internet.

TweetDeck is a great tool that can generate a lot of traffic for a business, especially if you use it as part of an overall marketing plan. It can however be a bit confusing for first time users.

Use this guide to help with:

• Understanding what TweetDeck is
• How to set up a TweetDeck account
• How to add twitter accounts to TweetDeck
• How to add columns in TweetDeck
• What you can do on TweetDeck
• How to create custom alerts

Understanding What TweetDeck Is

TweetDeck is an application for a twitter account that is of great benefit to businesses, bloggers and publishers alike. Utilised properly it can allow you to organise, search for and respond to tweets centred on a specific subject or product for multiple accounts at the same time.

How To Set Up A TweetDeck Account

You must create a new account to use TweetDeck as you cannot create an account with any current twitter credentials.

1.    Go to tweetdeck.com
2.    Click on create account
3.    Provide an email address and create a password
4.    You’re ready to go

You can add multiple twitter accounts to your TweetDeck account once it is created by using the settings icon in the top right of the navigation bar.

How To Add Twitter Accounts To TweetDeck

To add twitter accounts to TweetDeck just follow the instructions below:

1.    Open the settings in the top right of the navigation bar, it looks like a little gear
2.    Select settings
3.    Then select add twitter account
4.    Enter the account you wish to add
5.    Easy as that!

How to add columns in TweetDeck

1.    Click add column in the top navigation bar
2.    Select the type of column
3.    Select the account to populate the column

What You Can Do On TweetDeck

One of the most useful features for business owners on TweetDeck is the custom alert tool. With this tool you can set up your own keyword or phrase alerts which will instantly pull up tweets from twitter that are relevant. For Example if you set up an alert for “BMX Bikes” whenever someone tweets about “BMX Bikes” that tweet will show up on your TweetDeck.

How To Create Custom Alerts

To create a custom alert follow the instructions below:

1.    Add a new column
2.    Select search
3.    Enter the keyword or phrase you wish to create an alert for
4.    You’re alert has now been created and all search hits will be pulled up and displayed in that column
5.    It’s as easy as that!

This simple “How to guide” should get you using TweetDeck effectively, there really isn’t much more you need to know. If you have any questions, or if you have any useful tips, please leave them in the comment box below.

The post What Is TweetDeck And How To Use It appeared first on Eventure Internet.