Whether you have recently delved into the world of email marketing, or perhaps you’re struggling to see the result of your efforts, we have a couple of tips just for you!

Get Into The Mind Of Your Audience

If you are looking to conduct a successful email marketing campaign, you first need to begin at the very start. The audience. It can be easy to ‘shrug off’ this tip, thinking ‘of course I know my target audience’, but how well do you really understand your audience?

The messages that you send to your audience needs to be relevant to their interests, and the only way to absolutely nail this is by having a thorough understanding of your target audience.

Each audience member within your list is different, and naturally, they will interact with your email content differently.

So, why try and send them the same message?

With this being said, you may be thinking, how can I target my audience both effectively and within a timely manner?

The answer to this is email segmentation.

Segmenting your list into factors based on geographical location, gender, age and buyer persona can really help with increasing those opening rates!  

Be Consistent

Like those gym buffs keep reminding us; consistency is key.

Finding the perfect balance between being labelled a ‘spammer’ and just keeping your audience up to date with the ‘good stuff’ can be a bit of a grey area. However, it is really important to keep consistent with both the volume and quality of the emails. After all, you want to nurture and grow your relationship with your customers. That way they will always be keeping an eye out for your latest offers and products!

If your email marketing plan currently balances on an ‘ad-hoc’, fire in the dark kind of schedule, then this could be the reason that you’re not seeing the results you were hoping for!

Keep Emails To The Point

We have all been in that compromising situation where we have had so many new products land that we almost compile a catalogue of email contenders. Against popular belief, cramming in all those products won’t help to increase sales, but instead, increase your number of unsubscribes!

It’s true. Customers just don’t have the time or patience to browse through you’re beautifully presented portfolio. So, instead of poring hours into a beautiful catalogue, switch up your technique for something a little more simplistic.

The combination of white space and clear to-the-point messaging is the best technique for those customers skimming through your content on their lunch break!

Split Test Your Emails

If you really want to test the effectiveness of your online marketing campaign, then you need to unlock the holy grail of A/B testing. A/B testing allows you to test one approach against another to see which was most effective. This method allows you to take the guesswork out of your email marketing and leaves you with a definitive result.

It may mean that you need to spend a little extra time building those campaigns, but the benefits are certainly worth it.

A/B Testing benefits:

1. You will see your open rates increase when you find the best subject line.
2. A boost in click-through rates will occur when you test and change your email content.
3. You gain a better understanding of what your customer actually wants!

Repeat Your Successful Campaigns

If it feels like you’re forever trying different techniques, you may be accidentally overlooking your successful campaigns. Be sure to harvest the fruits of your labour by repeating those campaigns that have proven to be successful.

Just because it worked the once, it doesn’t mean that you can’t repeat that technique or style again. Take some time to evaluate your campaigns – you may uncover what’s really working!

The post 5 Email Marketing Tips That Will Help Boost Sales appeared first on Eventure Internet.

1 Less is More with Social Media Marketing

A common mistake is overdoing your social marketing. Don’t overload your page with content, this is a sure way to make people unfollow or unlike. Instead, be consistent about posting daily and make sure the content you do write is quality. This will earn you so much more of a following than if you spam your audience with too many posts they don’t want to see.

2 Know Your Target Audience

Understanding your audience is key, then you will know how to talk to them and what they want to see. Study the data you get from Facebooks metrics to see who your audience is. Try different methods of interacting and different content and see what gets the best results with your specific following.

3 Post for Your Target Audience

Now you understand your audience, focus your content on what they would want to see. Rather than reposting graphics or clickbait content found on the web somewhere, which is what so many pages do. This type of content isn’t personal to your brand and doesn’t represent your business. Your audience won’t engage with this type of content. Find a good balance between promoting products and posting interesting content.

4 Prioritise

If you get more interaction and interest on Facebook than on Twitter for example, then focus on Facebook more. Many people make the mistake of putting more time into a platform that is underperforming. But the main thing is to focus on the places where you are engaging with customers, and then developing this engagement into fans, or purchases, by building a loyal following.

5 DO NOT Buy Likes

We all know how tempting this is! But don’t, this ruins your demographics data, the likes are not from real people but bots, who definitely won’t be interested in your content or products. Your engagement rate will be terrible, as these bots don’t interact, and Facebook has an algorithm that looks at your engagement rates and is less likely to show your post if it’s bad. Instead spend the money on buying ads so that you can reach real people, real people that may just be looking for a page like yours.

6 Promoting a Post

Knowing which posts to promote can be tricky, you can’t choose just any post to boost. Choosing a promotion post of a popular item or a competition for free products is always great, as it not only introduces new people to your brand it gives them an introductory offer on your products. The main things to consider are what would someone seeing this for the first time think about your brand; how do you come across, and will this post appeal to people who have never heard of you.

7 Listen to Feedback

Finally, listen to comments and feedback from followers, see if they have any suggestions for improvements and what’s not working or hear if they are enjoying your content. Interact with customers on social media and build up relationships.

The post 7 Top Marketing Tips to take your Social Media Marketing to the Next Level appeared first on Eventure Internet.

What will this mean for companies? Primarily how you get someone’s information and what you’re allowed to do with it will be what changes. The main thing to keep in mind is the ‘subscriber rights’ as long as you don’t break any of these you will avoid the up to €10 million in fines!

Subscribers rights you must adhere too:
• Right to be forgotten: An individual may request that an organization delete all data on that individual without undue delay
• Right to object: An individual may prohibit certain data uses
• Right to rectification: Individuals may request that incomplete data be completed or that incorrect data be corrected
• Right of access: Individuals have the right to know what data about them is being processed and how
• Right of portability: Individuals may request that personal data held by one organization be transported to another.

What changes should you make to your site?
You will need to obtain consent from your subscribers and contacts for every usage of their personal data, the surest route to compliance is to obtain explicit consent. All sign up forms on your site must now be opt-in, even at checkouts. On each of these forms to make sure that language in the sign-up confirmation, is specific, and covers all possible reasons for using the information being solicited. Be very specific about the intended use of the information and how you will process it. You must also keep records of the consent given. On your emails, there should be easily accessible “unsubscribe” and “preferences” footer options so your subscribers can change consent as they wish. Finally, you must inform visitors to your page about any cookies you have running.

What should you do with Existing client data?
You must ask people to resubscribe, unless you have proof they did so knowingly and according to GDPR guidelines. Maybe offer an incentive to get people to resubscribe if you can, something like a Discount code or free shipping on an order. Any emails who have not resubscribed by the 25th must be deleted and you must stop contacting them or face a fine of up to €10 million.

The post A Simple Guide to GDPR appeared first on Eventure Internet.

We have helped to develop an eCommerce site which accommodates individuals to browse and purchase high quality clothing for children with ease, including a uniquely developed system to help shoppers purchase bundle deals. Our design and development team worked closely with the Cashmirino team to provide a bespoke platform tailor made to suit their needs, with Eventure advising on how to improve sales.

Creating a bespoke eCommerce site, Cashmirino stands out amongst its competitors showcasing a modern and simple to use responsive design.

We look forward to what the future brings with working with Cashmirino.

The post New Website Launch – Cashmirino appeared first on Eventure Internet.

We have helped to develop an eCommerce site which accommodates individuals to browse and purchase items with ease. Our design and development team worked closely with the Fun:Bikes team to provide a bespoke platform tailor made to suit their needs, with Eventure advising on how to improve sales.

Creating a bespoke eCommerce site, Fun:Bikes stands out amongst its competitors showcasing a modern and simple to use responsive design.

We look forward to what the future brings with working with Fun:Bikes.

The post New Website Launch – Fun:Bikes appeared first on Eventure Internet.

Percentage of Spend

You typically will pay the agency a fixed percentage of whatever it is your spending on adverts. Often this is around 10% – so if you’re spending £10,000 a month, you’re being billed £1,000 on top.

Pros – Your bill reflects the size of the account.

Cons – There is an incentive to increase your spend, regardless of the merits.

Percentage of Sales

Like the percentage of spend, you pay based on the percentage of revenue driven by your adverts.

Pros – You are only paying for adverts that are directly generating sales.

Cons – Attributing sales accurately to first click is between difficult and impossible and you’re likely to overlook important top of the funnel opportunities.

Baseline

The agency runs the campaign without any changes being made for a period of time. From thereon in, they take a cut depending upon an agreed improvement in specific metrics, typically Cost Per Click.

Pros – It’s sounds great so you feel good when you sign the contract.

Cons – The agency tends to concentrate on specific metrics, rather than performance and your business. If they make just a small improvement in month one, they don’t then have to do anything else whilst still they get paid.

Fixed Fee

You pay X amount a month and the agency runs you’re PPC activity. Usually the bigger the size of the account (either in spend or in keywords) the more you pay.

Pros – It’s a fixed fee which is good for planning and the agency is able to concentrate on doing the best they can without perverse billing incentives.

Cons – It’s difficult to understand just what is being done – an agency can easily do nothing month to month and still get paid.

Hourly Rate

You pay based on how much time has been spent managing your account. Usually that means the bigger the account, the more work is needed (and thus billing is higher).

Pros – You only spend money when work is being done. And like a fixed fee, there are no perversion of incentive for doing a good job.

Cons – There are no guarantees that the work being done is helping. Doing work for the sake of it won’t help you to sell more but will create costs.

The post How Much Should Businesses Spend On PPC (Paid Marketing) appeared first on Eventure Internet.

Granite Workwear supply only the very best in work and safetywear clothing. The aim is to not be the cheapest in the market but to offer the best value for money with innovative, well designed and well thought out products.

We have helped to develop an eCommerce site which accommodates both businesses and individuals to browse and purchase items with ease. Our design and development team worked closely with Simon at Granite to provide a bespoke platform tailor made to what he wanted, with Eventure advising on how to improve sales. Creating a bespoke eCommerce site, Granite Workwear stands out amongst its competitors showcasing a modern and simple to use responsive design.

We look forward to what the future brings with working with Granite Workwear.

The post New Website Launch – Granite Workwear appeared first on Eventure Internet.

Offering the good service of a local tack shop, but from the comfort of your home! The Saddlery Shop is a dedicated online tack shop providing top brand equestrian equipment at low prices. Specialists in booting barefoot horses and experts in bitting.

We have helped The Saddlery Shop for a number of years now to grow their online presence. Working very closely with The Saddlery Shop team, we devised a brief to re-develop their administration requirements and add a new responsive front-end. Creating a bespoke eCommerce site, The Saddlery Shop stands out amongst its competitors showcasing a modern and simple to use responsive design.

We look forward to what the future brings with working with The Saddlery Shop.

The post New Website Launch – The Saddlery Shop appeared first on Eventure Internet.

Our design, development and marketing departments have been busy and we’re delighted with the brand new look of the website. Highly stylised page designs with stunning product imagery all ties in well with their branding. This all helps in developing a striking and consistent look and feel which extends beyond their website and into the social media platforms.

Here’s what the CEO of Tiger Milly had to say:

“Many years ago we paid for a cheap website, it did not work! We therefore invested in a bespoke website designed by Eventure and the results have been amazing! More sales, great IT support and the ability for our website to change when our business needs change.”
Andy Rose – CEO

We look forward to what the future brings with working with Tiger Milly.

The post Tiger Milly Launches New Website appeared first on Eventure Internet.

An AdWords certification allows individuals to demonstrate that Google recognises then as an online advertising professional. You can only receive this accreditation after successfully passing the AdWords Fundamentals exam and either the Search Advertising, Display Advertising, Mobile Advertising, Video Advertising or Shopping Advertising exam administered by Google Partners.

There are several benefits to being accredited such as:

• Validate your expertise – Ideal for showing current and prospective clients that you’re a certified online advertising specialist with a personalised certificate. A Google Partners public profile page listing your certifications will also be made available.
• Help achieve your Google Partner badge – Agencies need at least one of their team members to be AdWords certified in order to achieve a Google Partner badge.
• Appearing in Google’s Certified Partner Listing – Google have now made it even easier to see what trustworthy certified partners are available in your post code range. Now if you’re looking for a company in Nottingham who knows their stuff when it comes to advertising, marketing and Google we’ll show up!
• Satisfaction of being recognised – It’s OK to say you can do something but it’s not quite as good as being certified.

By being Google Adwords Certified you can put your trust in us when we say we know how to handle your AdWords account. Within our Marketing department we have years of knowledge working with Google to achieve the best results for our clients so they don’t fall at the many hurdles Google throws at them.

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