1 Less is More with Social Media Marketing

A common mistake is overdoing your social marketing. Don’t overload your page with content, this is a sure way to make people unfollow or unlike. Instead, be consistent about posting daily and make sure the content you do write is quality. This will earn you so much more of a following than if you spam your audience with too many posts they don’t want to see.

2 Know Your Target Audience

Understanding your audience is key, then you will know how to talk to them and what they want to see. Study the data you get from Facebooks metrics to see who your audience is. Try different methods of interacting and different content and see what gets the best results with your specific following.

3 Post for Your Target Audience

Now you understand your audience, focus your content on what they would want to see. Rather than reposting graphics or clickbait content found on the web somewhere, which is what so many pages do. This type of content isn’t personal to your brand and doesn’t represent your business. Your audience won’t engage with this type of content. Find a good balance between promoting products and posting interesting content.

4 Prioritise

If you get more interaction and interest on Facebook than on Twitter for example, then focus on Facebook more. Many people make the mistake of putting more time into a platform that is underperforming. But the main thing is to focus on the places where you are engaging with customers, and then developing this engagement into fans, or purchases, by building a loyal following.

5 DO NOT Buy Likes

We all know how tempting this is! But don’t, this ruins your demographics data, the likes are not from real people but bots, who definitely won’t be interested in your content or products. Your engagement rate will be terrible, as these bots don’t interact, and Facebook has an algorithm that looks at your engagement rates and is less likely to show your post if it’s bad. Instead spend the money on buying ads so that you can reach real people, real people that may just be looking for a page like yours.

6 Promoting a Post

Knowing which posts to promote can be tricky, you can’t choose just any post to boost. Choosing a promotion post of a popular item or a competition for free products is always great, as it not only introduces new people to your brand it gives them an introductory offer on your products. The main things to consider are what would someone seeing this for the first time think about your brand; how do you come across, and will this post appeal to people who have never heard of you.

7 Listen to Feedback

Finally, listen to comments and feedback from followers, see if they have any suggestions for improvements and what’s not working or hear if they are enjoying your content. Interact with customers on social media and build up relationships.

The post 7 Top Marketing Tips to take your Social Media Marketing to the Next Level appeared first on Eventure Internet.

TweetDeck is a great tool that can generate a lot of traffic for a business, especially if you use it as part of an overall marketing plan. It can however be a bit confusing for first time users.

Use this guide to help with:

• Understanding what TweetDeck is
• How to set up a TweetDeck account
• How to add twitter accounts to TweetDeck
• How to add columns in TweetDeck
• What you can do on TweetDeck
• How to create custom alerts

Understanding What TweetDeck Is

TweetDeck is an application for a twitter account that is of great benefit to businesses, bloggers and publishers alike. Utilised properly it can allow you to organise, search for and respond to tweets centred on a specific subject or product for multiple accounts at the same time.

How To Set Up A TweetDeck Account

You must create a new account to use TweetDeck as you cannot create an account with any current twitter credentials.

1.    Go to tweetdeck.com
2.    Click on create account
3.    Provide an email address and create a password
4.    You’re ready to go

You can add multiple twitter accounts to your TweetDeck account once it is created by using the settings icon in the top right of the navigation bar.

How To Add Twitter Accounts To TweetDeck

To add twitter accounts to TweetDeck just follow the instructions below:

1.    Open the settings in the top right of the navigation bar, it looks like a little gear
2.    Select settings
3.    Then select add twitter account
4.    Enter the account you wish to add
5.    Easy as that!

How to add columns in TweetDeck

1.    Click add column in the top navigation bar
2.    Select the type of column
3.    Select the account to populate the column

What You Can Do On TweetDeck

One of the most useful features for business owners on TweetDeck is the custom alert tool. With this tool you can set up your own keyword or phrase alerts which will instantly pull up tweets from twitter that are relevant. For Example if you set up an alert for “BMX Bikes” whenever someone tweets about “BMX Bikes” that tweet will show up on your TweetDeck.

How To Create Custom Alerts

To create a custom alert follow the instructions below:

1.    Add a new column
2.    Select search
3.    Enter the keyword or phrase you wish to create an alert for
4.    You’re alert has now been created and all search hits will be pulled up and displayed in that column
5.    It’s as easy as that!

This simple “How to guide” should get you using TweetDeck effectively, there really isn’t much more you need to know. If you have any questions, or if you have any useful tips, please leave them in the comment box below.

The post What Is TweetDeck And How To Use It appeared first on Eventure Internet.

Today social media is so much more than a website our children use to talk to their friends. Everybody from big business to independent business owners are using some form of social media to promote their business and build their brand.

*50% of small business owners reported gaining new customers through social media – most notably through Facebook and LinkedIn.

*51% of Facebook users and 64% of Twitter users are more likely to buy from the brands they follow.

The sheer variety of social media sites out there is staggering, so just this article we will focus on the heavy hitters…..Facebook & Twitter.

Facebook appeals to people looking to reconnect with old friends and family members or find new friends online; the mashup of features like email, instant messaging, image and video sharing, etc. feels familiar, while Twitter is a bit harder to get your arms around at first.

Most people can very quickly grasp how to use Facebook to connect to friends and family and promote business, using it to share thoughts, images, etc. Like MySpace but more geared to adults.

Twitter on the other hand, encourages you grab ideals in bite-size chunks and use your updates as jumping off points to other places or just let others know what you’re up to at any given moment.

Facebook

Strengths

• Free to build: Facebook accounts are free to set up and there is no subscription to keep the page live.
• Facebook Pages are indexed in search engines: Increasing the likelihood of folks finding your organisation through a google search.
• A Page can have multiple administrators: This means maintaining a page can be shared by many people both internal and external. ( To add: Manage> Edit Page>Manage admins)
• Analysing traffic: Facebook Insights track data on visitors
• NO fan Limits: there are no limits to the number of fans you can have on a page
• Ability to send messages and updates to all your fans at once: Fans receiving those messages can easily foward the message or post the message to their facebook wall.

Weaknesses

• Pages cannot post to fan Profiles: Although they can post updates or send email to fans the profile cannot directly post to a fans wall
• Membership has it privileges: user have to be member of facebook to be able to interact with a page.

How to start a Facebook Page:

 Twitter

Strengths
• Real time news
• Customers’ loyalty and personal connection to brands
• Able to disseminate information easily
• Easy to sue a tool to find internet trends

Weaknesses
• 140 characters limit
• One issue with Twitter is that there is a ton of chatter, making it difficult to ensure you’re reaching your target to drive traffic to your site.

How to start a Twitter Page:

In essence, fan sites and business pages are not just cute pages to look into. These are powerful tools that can reach millions of homes and can help build your business.

The social media content that you decide to share to the online world will greatly determine the success or failure of your online presence. You would want more people to like and trust you so don’t bombard potential customers with a sales pitch at every turn. Make sure you publish well-written, unique content that readers will want to share through their networks.

Let the buying public realize that you’re there to provide their needs. Be patient when you’re setting up your pages. Let your potential clients learn about your company first and help them appreciate that you’re willing to walk the second mile for them.

Social media has made the world a much smaller place where business is possible with anyone from around the world, Learn to use this tool efficiently and your business will reap the rewards.

The post The importance of Social Media appeared first on Eventure Internet.

With the growth of social media over the past few years, it’s hardly surprising that businesses are questioning how they can apply the use of social marketing to their business. The applications themselves have responded to this demand by producing areas of the sites particularly for businesses and brands.

Facebook now has a particularly strong business presence. As a start you can produce a page about your business. The Facebook business page allows you to post pictures, information about your business and allows you to have a wall to interact with your customers. Businesses can take advantage of this outlet by producing offers especially for Facebook users, allowing customers to contact them with customer support issues and generally interacting with customers in a way that isn’t possible on most websites. This use of Facebook allows customers to see the organisation as approachable and can create trust in the brand or company. A company with regular postings and offers and a link from their website will soon grow their likes. Formally it was a quest to grow fans but as the like button has gained popularity the key now is to get users to like your page.

After adding a page to Facebook there are other avenues you can explore on Facebook to promote traffic to your site. Facebook has its own version of Facebook Ads that appear when you are logged into Facebook. Facebook ads are demographically targeted so if you’ve just announced you are engaged, adverts will appear advertising wedding information, same if you have an interest in fashion listed ads will be targeted to your interests. As users enter their date of birth and where they live ads can also be targeted on age and location. Adding Facebook ads to your site can help build a community around your website started by your Facebook page. The reach of Facebook ads isn’t yet as great as google adwords but it’s definitely worth trying. You can start by setting a small daily budget and just trialling a few ads; you can choose to pay per impression or per click.

Pages and ads now have Facebook insights, a form of analytics so you can check how well your Facebook campaign is progressing.

While Twitter doesn’t have the business applications specifically built for it like Facebook, any business can set up a twitter page. Then link to it from your website, it can be a quick way of keeping customers up to date with offers and new items on your website as well as a useful communication tool as it’s easy to check twitter and update twitter from most mobiles as its accessible using sms.

Another less direct method of using social media is putting links to it on your website. All major social networks have a way of sharing your content with others on your network of choice.

By adding the Facebook like button to your website, including products, users can share with other the products on your website or just the fact they have found your website, if they are already are logged into Facebook, it’s a simple click and your website has been shared with that users friends. Twitter have a useful button of tweet this to allow users to share what they are looking at with followers and the newest member of the social media family Google, have the plus one button to allow content to be shared with other members on Google+.

However you want to market your website, we recommend you consider social media as an aspect of your online marketing.

The post Using Social Media to grow your Business. appeared first on Eventure Internet.

1-      PPC

Paid search, or PPC, is a great place to start to see quick results and to get your site onto the internet. Services such as Google Adwords can be highly effective as a short term tactic to quickly increase the traffic to your website.  Beware though, this form of online advertsing, if done badly, can be very costly. It pays to have an experienced PPC account manager to take over the account if you can afford for that, alternatively do some online training before jumping in!

2-      SEO (Search Engine Optimisation)

It is vital that your website is visible to your potential internet users meaning it need to be as search engine friendly as possible. Over 75% of users (internet that is), are using a search engine before they make a purchase of goods or services.  As 92% of people never go beyond the second page, your goal should be to be listed on the first 2 if possible of the main search engines such as Google, Bing and Yahoo. This is something that should be done on a regular basis. Drop it, and your website is gone among the millions of others.

3-      Social Networking

Everyone has heard of Facebook and Twitter and everyone wants to be part of them on a personal level and  for many businesses becoming part of these networks is a great idea as well as it provides an invaluable way to get directly in contact with your potential customers. Beware though Facebook and Twitter don’t work for all businesses and can be time consuming so be sure to set certain times to one side to work on these social networks.

4-      Blogging

Blogs are a great way of sharing thoughts, ideas, and reviews to other visitors. By adding links to those blogs, you will increase chances to be found by search engines. You should consider writing a blog with what your website is about.

5- Surveys

Maybe including a survey onto your website, or as part of an email broadcast, which will allow visitors to interact with your online marketing? If you are not sure what to write about, you could offer topics on relevant subjects, feedback on the services you offer etc…

6-     Email Newsletters

This is a great way to offer special offers, tips, articles etc… You should have a signup facility to offer directly on your website.  It encourages your visitors who are not ready yet to make a purchase to be up to date with your company.

7-      Online Directories

You will, by submitting your site to directories, not only increase your web ranking, but you can also drive the visitors directly to your site if you placed it in the right category.

8-      Free Information

People use the internet mainly for information. By giving free things such as guides, tips, “How to”, article, fact sheet etc… you will allow your visitors to find your website easier.

The post Eight Online Marketing Essentials appeared first on Eventure Internet.