Our design, development and marketing departments have been busy and we’re delighted with the brand new look of the website. Highly stylised page designs with stunning product imagery all ties in well with their branding. This all helps in developing a striking and consistent look and feel which extends beyond their website and into the social media platforms.

Here’s what the CEO of Tiger Milly had to say:

“Many years ago we paid for a cheap website, it did not work! We therefore invested in a bespoke website designed by Eventure and the results have been amazing! More sales, great IT support and the ability for our website to change when our business needs change.”
Andy Rose – CEO

We look forward to what the future brings with working with Tiger Milly.

The post Tiger Milly Launches New Website appeared first on Eventure Internet.

According to Google online businesses could be looking at a figure as high as 97% of new visitors that do not successfully convert during their first visit to a website. There are many reasons that this could happen including price issues, website design, a simple ‘wrong click’ or even a distraction part way through purchasing that caused the user to leave the site.

Targeting With Remarketing

Available to all PPC advertisers via the ‘Audiences’ tab within Google AdWords the retargeting feature allows advertisers to create targeted messages and reach previous site visitors with relevant messages such as discounts, free delivery or even a handbag to match the shoes they bought last week, the opportunities are endless.

By leaving a cookie on the user’s computer minutes, hours, days or even weeks later when that same user is browsing the web, and is active on a website that is part of the Google Display network, a specific PPC advert can be displayed to them encouraging them to return to your website and convert.

Flexible Marketing For Everyone

This tool is not just for retailers and it isn’t just to capture those users who didn’t convert. It offers an ideal platform for cross and up-selling products and services for ecommerce websites as well as increasing brand awareness with all existing converted customers. It doesn’t matter if you need to increase sales , registrations or awareness of a brand, remarketing can be a strategic component of every type of campaign. As the advertiser you decide what you want to market, who to market to and what incentive, if any, you are going to offer.

Popular Remarketing Targets

Because it is so flexible and allows the use of all ad types including banners the Google Remarketing tool really can help you reach an amazingly wide range of site visitors. Some of the most popular remarketing lists to get you started include:

Non Convertors – target the users who browsed your site but didn’t buy, register or contact you.

Abandoned Baskets – people often put things in their basket and then leave the site, remind them that they were going to buy and get them to come back and complete the sale by offering incentives.

Converted Users – This list is more than likely already in your AdWords account as the conversion tracker. Use this to target people who have bought from your site and up-sell and cross sell additional products or services to them that you know they need but they just haven’t realised it!

The post Google PPC Remarketing appeared first on Eventure Internet.