Macdermid Autotype

The Challenge

For good or for bad, the web has had a big effect on all of our lives and organisations can still often run scared of using it as a marketing channel. Realistically it usually means that just one or two people of influence at the top of the organisation aren’t on board and our help is needed to tip the balance. That’s ok though, we’re digital zealots that love a challenge!

The loss of control of core brand messages and a fundamental misunderstanding of the opportunities the web provides creates internal conflicts as different stakeholders dig in their heels.

So when MacDermid approached us, with a core team tasked with the responsibility for their web project – we understood their position and how important it was for them to reach their own internal targets. If they failed, we too had failed.

Despite their size, budgets were squeezed and with limited internal IT support, our role was firmly to not only help them prove the concept to other stakeholders but support them wherever their internal marketing teams fell short in digital understanding.

Why We Fit

Everything Eventure does is bespoke and our role is to have an eye on future growth. So it meant that the web application proposed, rather than simply demonstrating their key marketing message, has also been built in a way that allows a very simple move to transactional based model. Ie, by “future proofing” their website, it meant huge savings could be expected future developments.

Our marketing teams too are able to support and plug skill gaps MacDermid have – by being able to support, guide and react with agility to their needs, Eventure are able to act as if they were an additional member of their teams.

Our search teams are able to help achieve good exposure online for the product solutions.

Their eventure so far

Key Numbers