– It is true that short generic keywords will get your ad’s seen more, but not necessarily by people looking for your products. Generic search terms make it more likely people will click through the ad mistakenly looking for another brand or without reading the ad fully, this will impact your bounce rate and conversion rates. Being more specific or using long tail keywords will help people find you who are specifically looking for your business and products.

2. Think Like Your Audience

– Consider what terms or phrases would people who want your products be searching for? It’s a great idea to use your own branding terms as these are likely to be less competitive and the people who are searching these are definitely going to be looking for your company/products.

3. Use The Tools Available

– Utilize tools like Adwords Planner or Keyword Everywhere to get ideas for keywords and to see what’s going to work the best for you. These tools will help you figure out the balance of how competitive a keyword is vs how many searches it gets. Ranking for a highly competitive keyword is difficult and usually very expensive, but often bidding on less competitive terms will mean lower search rates.

4. Scope Out the Competition

– Look into what your main competitors are ranking for or targeting. This can not only expand your list of potential keywords, as there may be some you’re overlooking. But most importantly it’ll show you what’s working in the industry at the moment.

5. Understand Match type

– Use the match type keywords to your advantage.
• Broad Match – these will give your ads the most impressions as it will include any word in your phrase, misspelt terms or synonyms of your keywords
• Phrase Match – your ad will show for any search that includes your phrase anywhere in the search
• Exact Match – This will show your Ad only when your exact keyword is used or a very close variant.
• Broad Match Modified – this will show your ad for searches that include all of the phrase but in any order.

The post 5 Top Tips For Choosing Profitable Keywords appeared first on Eventure Internet.

Granite Workwear supply only the very best in work and safetywear clothing. The aim is to not be the cheapest in the market but to offer the best value for money with innovative, well designed and well thought out products.

We have helped to develop an eCommerce site which accommodates both businesses and individuals to browse and purchase items with ease. Our design and development team worked closely with Simon at Granite to provide a bespoke platform tailor made to what he wanted, with Eventure advising on how to improve sales. Creating a bespoke eCommerce site, Granite Workwear stands out amongst its competitors showcasing a modern and simple to use responsive design.

We look forward to what the future brings with working with Granite Workwear.

The post New Website Launch – Granite Workwear appeared first on Eventure Internet.

Offering the good service of a local tack shop, but from the comfort of your home! The Saddlery Shop is a dedicated online tack shop providing top brand equestrian equipment at low prices. Specialists in booting barefoot horses and experts in bitting.

We have helped The Saddlery Shop for a number of years now to grow their online presence. Working very closely with The Saddlery Shop team, we devised a brief to re-develop their administration requirements and add a new responsive front-end. Creating a bespoke eCommerce site, The Saddlery Shop stands out amongst its competitors showcasing a modern and simple to use responsive design.

We look forward to what the future brings with working with The Saddlery Shop.

The post New Website Launch – The Saddlery Shop appeared first on Eventure Internet.

Our design, development and marketing departments have been busy and we’re delighted with the brand new look of the website. Highly stylised page designs with stunning product imagery all ties in well with their branding. This all helps in developing a striking and consistent look and feel which extends beyond their website and into the social media platforms.

Here’s what the CEO of Tiger Milly had to say:

“Many years ago we paid for a cheap website, it did not work! We therefore invested in a bespoke website designed by Eventure and the results have been amazing! More sales, great IT support and the ability for our website to change when our business needs change.”
Andy Rose – CEO

We look forward to what the future brings with working with Tiger Milly.

The post Tiger Milly Launches New Website appeared first on Eventure Internet.

If you are a sole trader, responsible for your own marketing then perhaps you can almost live without brand guidelines. But as soon as you enlist the services of staff or 3rd parties, you need clear and consistent guidelines so that anyone who picks them up will also communicate to your customers the same “experience” as you yourself would deliver.

How do you create brand style guidelines?

So you’ve sat down and thought “yes, time to get my act together and sort out my brand guidelines” but all you can think of is that daunting three letter word – “How?”

You may wish to enlist the services of an agency or individuals dedicated to this subject. Particularly with the choice of colours and images, it’s an investment made at the early stages of a businesses development that pays dividends for years to come. If you happen to think good branding and design is an expensive activity, it’s also wise to consider the costs of doing it badly…

If you are on a tight budget though, you can produce your own set of guidelines. For our own purposes, we also encourage from clients, additional information that helps shape the way in which your brand is communicated.

Examples of the most basis information we encourage website owners to lay out are…

Colours

• Primary Hex
• Secondary Hex (could be 1-3 hexes)

Style

• Web fonts
• Email Safe Font
• Banner styling

Images

• Logo (In various formats)
• Avatars
• Style of web elements (eg buttons)
• Image libraries

Marketing

• Persona Information
• Tag Line
• Tone of voice
• Sales Drivers (free shipping, Loyalty Rewards, cashback etc)

Other

• Email marketing “from” address
• Sales & Customer service emails

These guidelines will not only determine the design building blocks of your brand, but also your tone of voice and the way you communicate, connect and engage with your audience.

Benefits of Brand Guidelines

Particularly within digital marketing, the places where details of your company are placed are both eclectic and also, mostly out of view from business owners. It is not hard to imagine that without clear guidance, your online brand can range from one that’s disjointed to one that’s rubbish and you wouldn’t even know about it.

Consistency

Having a set of brand guidelines, if nothing else, ensures consistency. We live in a multi-channel world – A potential customer is likely to have a less refined view of your company if during the “customer journey” you offer juxtaposed experiences as they navigate through multiple channels such as your email, Facebook and website resources.

Time

If your marketing staff or agency is having to either make autonomous decisions on things like font, colours or image to use each time they create a new blog post, banner, webpage brochure (the list goes on!), then they are immediately adding time onto the creation process. You may have saved a few hours sidestepping the development a formal brand, but you will pay for it in other ways over the long term.

Communicate key messages

Having a strong brand communicates your key messages in ways that connect with the right audience in a relevant way. You should know what encourages your customers to buy from you, and have a considered approach of how to communicate those core values to new individuals – often through the use of images and short pithy language alone. You will undoubtedly wish to take a different approach if you are appealing to CEO’s than if your target market are teenage boys.

Rewards for getting it right

Jeff Bezos, the founder of Amazon talked of brands as “what people say about you when you are not in the room”. This is very true – We remember and talk about engaging brands to others whilst we tend to forget the rest of the marketing “noise” that we’re bombarded with. Just as in life, most people who like you will talk to you – it’s only the ones that trust you whom you will do business with.

Whether you choose to DIY or hire a branding agency, the alternative of doing nothing really is no option at all. Talk to us if you want help with your next steps and wish to put in place some of the building blocks upon which long term success is built.

The post What Are Brand Style Guidelines and Why Are They Important appeared first on Eventure Internet.