With Black Friday just around the corner, let’s take a look a 5 top tips that will help you get your discounts noticed, and ultimately increase sales!

Kick Start Your Black Friday Event With Email Marketing

You’ve got some great discounts lined up and perhaps even some exclusive discount codes on standby, so now what?

If you’re ready to shout about your jaw-dropping Black Friday discounts, email marketing really is your ‘bread and butter’ when it comes to reaching your customers. But preparation is essential, and timing is vital.

Planning early and getting your discounts seen before the influx of Black Friday noise is key.

Avoid the Black Friday flooding by preparing your customers for your discounts in advance.

Bonus Tips

• A/B test your subject lines and make them catchy…nobody wants to open a boring email!
• Send your email out at an optimum time – don’t get buried under the noise.
• Get your audience prepared for your discounts. Sending them a sneak peek of your Black Friday deals is a great way to avoid them missing the deals on the day!

Create A Year-Round Dedicated Black Friday Landing Page

Ranking well doesn’t happen overnight and, it does involve a little leg work on your end.

Whether you have been creating bespoke landing pages a week before the event, or simply not creating them at all, the likelihood of your site ranking well on the ‘big day’ is unlikely.

Black Friday may only come once a year, but your landing page is for life.

If you have been erasing your Black Friday landing pages after the event has finished, you have also been waving goodbye to all that hard SEO work too. Essentially, you have been removing all your hard work before it’s really had much time to make a difference.

Bonus Tips

• Your landing page should be appealing and seamless on EVERY device. A slow landing page can result in potential customers not returning to your website when Black Friday arrives.
• Make your landing page timeless. Customers should be able to access your landing page no matter what time of the year.
• Consider adding a sign-up feature to your landing page. Capturing audiences that are genuinely interested is a great way to build your audience base and increase sales.

Combine Your Efforts Across All Channels

Why only use one or two tools in your toolbox when you have a whole workshop at your fingertips?

A successful Black Friday Campaign requires careful planning and more importantly, a strategy that you can implement. If you’re looking for results, it’s best practice to ditch the ‘it will be alright on the night’ approach as soon as possible and start planning.

Once you have a firm plan in hand, now is the time to start considering all your available channels. Depending on your available budget boosting on social media or running focused AdWords campaigns can help increase your overall reach.

Increase Urgency With A Countdown Timer

It’s Black Friday, and you want to see those sales start to tally up in your admin quickly. But customers can be incredibly indecisive. We’ve all filled a shopping basket on payday, to abandon it moments later because we’ve received a discount code from a competitor, right?

By adding a simple countdown timer you can greatly reduce the length of time it takes for a customer to make a purchasing decision.

Bonus Tips

• The countdown timer should include the time and date of the promotions expiry date.
• Add your countdown timer to all channels including your website (social media, email campaigns and products)

Extend Your Sale Through To Cyber Monday

With customers flocking for the ‘limited time only’ deals just before the festive period, sales have undoubtedly ‘sky-rocketed’ for retailers taking part in the event. In recent years, the Black Friday sales event has not simply been limited to Friday itself. With many retailers getting ahead start on the competition days before, businesses are cashing in through to Cyber Monday.

If you’re looking to increase sales this Black Friday, why not extend your promotion through the weekend to Cyber Monday?

The post 5 Black Friday Marketing Tips To Try This Year appeared first on Eventure Internet.

1 Less is More with Social Media Marketing

A common mistake is overdoing your social marketing. Don’t overload your page with content, this is a sure way to make people unfollow or unlike. Instead, be consistent about posting daily and make sure the content you do write is quality. This will earn you so much more of a following than if you spam your audience with too many posts they don’t want to see.

2 Know Your Target Audience

Understanding your audience is key, then you will know how to talk to them and what they want to see. Study the data you get from Facebooks metrics to see who your audience is. Try different methods of interacting and different content and see what gets the best results with your specific following.

3 Post for Your Target Audience

Now you understand your audience, focus your content on what they would want to see. Rather than reposting graphics or clickbait content found on the web somewhere, which is what so many pages do. This type of content isn’t personal to your brand and doesn’t represent your business. Your audience won’t engage with this type of content. Find a good balance between promoting products and posting interesting content.

4 Prioritise

If you get more interaction and interest on Facebook than on Twitter for example, then focus on Facebook more. Many people make the mistake of putting more time into a platform that is underperforming. But the main thing is to focus on the places where you are engaging with customers, and then developing this engagement into fans, or purchases, by building a loyal following.

5 DO NOT Buy Likes

We all know how tempting this is! But don’t, this ruins your demographics data, the likes are not from real people but bots, who definitely won’t be interested in your content or products. Your engagement rate will be terrible, as these bots don’t interact, and Facebook has an algorithm that looks at your engagement rates and is less likely to show your post if it’s bad. Instead spend the money on buying ads so that you can reach real people, real people that may just be looking for a page like yours.

6 Promoting a Post

Knowing which posts to promote can be tricky, you can’t choose just any post to boost. Choosing a promotion post of a popular item or a competition for free products is always great, as it not only introduces new people to your brand it gives them an introductory offer on your products. The main things to consider are what would someone seeing this for the first time think about your brand; how do you come across, and will this post appeal to people who have never heard of you.

7 Listen to Feedback

Finally, listen to comments and feedback from followers, see if they have any suggestions for improvements and what’s not working or hear if they are enjoying your content. Interact with customers on social media and build up relationships.

The post 7 Top Marketing Tips to take your Social Media Marketing to the Next Level appeared first on Eventure Internet.

What will this mean for companies? Primarily how you get someone’s information and what you’re allowed to do with it will be what changes. The main thing to keep in mind is the ‘subscriber rights’ as long as you don’t break any of these you will avoid the up to €10 million in fines!

Subscribers rights you must adhere too:
• Right to be forgotten: An individual may request that an organization delete all data on that individual without undue delay
• Right to object: An individual may prohibit certain data uses
• Right to rectification: Individuals may request that incomplete data be completed or that incorrect data be corrected
• Right of access: Individuals have the right to know what data about them is being processed and how
• Right of portability: Individuals may request that personal data held by one organization be transported to another.

What changes should you make to your site?
You will need to obtain consent from your subscribers and contacts for every usage of their personal data, the surest route to compliance is to obtain explicit consent. All sign up forms on your site must now be opt-in, even at checkouts. On each of these forms to make sure that language in the sign-up confirmation, is specific, and covers all possible reasons for using the information being solicited. Be very specific about the intended use of the information and how you will process it. You must also keep records of the consent given. On your emails, there should be easily accessible “unsubscribe” and “preferences” footer options so your subscribers can change consent as they wish. Finally, you must inform visitors to your page about any cookies you have running.

What should you do with Existing client data?
You must ask people to resubscribe, unless you have proof they did so knowingly and according to GDPR guidelines. Maybe offer an incentive to get people to resubscribe if you can, something like a Discount code or free shipping on an order. Any emails who have not resubscribed by the 25th must be deleted and you must stop contacting them or face a fine of up to €10 million.

The post A Simple Guide to GDPR appeared first on Eventure Internet.

Look at Email as a Channel

Once you’ve logged into Analytics, pick a suitable timeframe that you’re interested in and then, using the menu on the left, scroll down to Acquisition, and click on All Traffic > Channels.

In the main window, you will now see information separated out between all of the different standard Google Analytics channels. Interesting on its own merits I’m sure, but here you will see just how dependent you are on individual types of activity as well as opportunities for additional reach.

To drill down to just Email’s though, click on Email under Default Channel Grouping and lo and behold, we’ve filtered out all other traffic sources. (We didn’t say this was hard btw)

Tweak The Data

What you will likely be looking at now, are the pages that received the most traffic from your emails. This is often useful, but for the purposes of this exercise we want to see how each email performance, rather than which pages have received the most traffic.

Across the middle(ish) of the page is the Primary Dimension that we are looking at – probably set to Landing Page. Click on other, and type in and select Campaign. This should now group your information into individual campaigns – ideally, these should be named in an understandable way, allowing you to easily see which of your email have performed the best.

A campaign is usually set during the sending of each individual email. It basically works by appending information to the end links contained in your emails– you don’t need to know how that works, but it’s widely used all over the web for nerds (like us) to understand how users behave.

Rank & Compare

What you can know do is use the filters in Analytics to look at your date in different ways. By clicking on the checkbox and then “Plot Rows” you can see visually in the chart how those selected campaigns have performed.

You can also click on the column headers, to rank the data accordingly. Which emails sent the most traffic (you have to bear in mind the size of the send of course) and which emails generated most sales.

The trick is not to just consider absolute numbers. An email may not always convert directly (Multi-channel attribution is a big topic!) so what we’re most interested in is comparisons. Which emails you’ve sent have performed better? Take a look back on those mail shots – what was it about them that you can attribute to success/failure.

Why did X do better than Y. Is it the message, the offer, the timing etc. Was it a seasonal product? If so, should you do the same next year. This type of critical thinking will help you determine how to improve in the future. It means that even emails that bomb, are useful as they help you to adapt your future messaging/strategy.

The post How To Review Email Traffic in Analytics appeared first on Eventure Internet.