I’ve heard SEO being described as many things. A dark art, spam, marketing…but whatever the description, it probably means something slightly different to everyone else. Therein lies the problem – depending upon your definition of what constitutes SEO, your expectations of what it will involve (and achieve) be significantly altered. The quick answer to the […]
Using Social Media Without Fans Or Friends
There are two kinds of people in the world: those who think there are two kinds of people in the world and those who don’t. In the social media world, there is a third group trapped between the plugged-in “Twitterati” and the shrinking group that remain unaware of it even existing. This middle group know […]
My PPC campaign is not converting…..But Why?
Are you ready to give up on pay per click ads? Are you getting a lot of interest but not generating any sales? Regardless of whether you’re a rookie or veteran marketer, the following checklist should to help you avoid some of the common pitfalls we see far too often with pay-per-click advertising. Are […]