“It is not enough to do your best; you must know what to do and then do your best” – W.Edwards Deming – Statistician Anyone using Ebay as a selling platform, whether as a standalone activity or as an integrated part of a multi-channel campaign, will have felt the ups and downs of the past […]
Is SEO Still Worth It?
I’ve heard SEO being described as many things. A dark art, spam, marketing…but whatever the description, it probably means something slightly different to everyone else. Therein lies the problem – depending upon your definition of what constitutes SEO, your expectations of what it will involve (and achieve) be significantly altered. The quick answer to the […]
Using Social Media Without Fans Or Friends
There are two kinds of people in the world: those who think there are two kinds of people in the world and those who don’t. In the social media world, there is a third group trapped between the plugged-in “Twitterati” and the shrinking group that remain unaware of it even existing. This middle group know […]