Marketing Strategy Vs Tactics

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What is a digital marketing strategy? Is it just a bunch of concurrent online activities or is there something more to it? Importantly who is responsible for putting it all together and how will you know if your strategy is even working? First off a few basics… Goals and Aims This is what you’re trying to achieve – it’s  also …

Digital Retail, Not Digital Detail

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January is a tough month all around for everyone; its rubbish for both the buyer and retailer. The consumer is stuck with just browsing after blowing their budgets on Christmas and the retailer is feeling the come down after sales plummet after the shopping festive frenzy. Basically we’re all skint and we’re waiting for that magical paycheck/sale that will make …

SSL Upgrade

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It’s rare that explicit advice is handed out by Google. So when they do, it tends to pay to take time to listen to what they’re saying. Google have recently announced that they are already using HTTPS as a ranking factor with strong indications that this will become crucially important in the not too distant future. First off, what is …

Blogger Outreach – The Correct Way To Connect With Bloggers

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The blogging community is growing day by day becoming one of the most influential portals online when it comes to opinion sharing and promotion. Blogs are entering more niche markets and dominating the way we look for certain information on the web. Award shows, promotional events, blogger outreach events and much more are being hosted to celebrate and interact with …

What Are Brand Style Guidelines and Why Are They Important

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Branding is at the heart of everything you do and it is crucial for marketing and communication purposes. Your brand is your identity for every step of the way to success; it embodies you, your employees, aims, ethos, character, values, key messages and much more. If you are a sole trader, responsible for your own marketing then perhaps you can …

Marketing Channels – What Are You Signed Up For?

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There are many tactics available in order to generate visitors to your website. Each of these tactics represents a marketing channel and for your business to grow effectively, prioritising your investment(s) is important, especially if you are on a tight budget. The hardest part is working out what works for you, it’s not practical for most ecommerce sites to operate …

A Guide On How To Advertise On Facebook

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We all know that having a Facebook business page goes hand in hand with every marketing plan, but there is a lot more to it than just updating your status. You can help achieve key business goals through paid advertising. Whether you want to find new customers, boost your sales or generate activity on your page, Facebook has developed an …

Website Owners Are Selfish With No USP

Rob Willis Blog, Marketing Leave a Comment

How To Make People Talk About You Successful retailers understand that online marketing, rather than simply replicating offline activities, demands of them to think differently. But when formulating digital marketing strategies in a multi-channel world, it’s important to understand that some aspects of human behavior will never change, and these considerations are important when deciding upon your digital marketing strategy. …