What Are Brand Style Guidelines and Why Are They Important

Leisha Hankin Marketing Leave a Comment

Branding is at the heart of everything you do and it is crucial for marketing and communication purposes. Your brand is your identity for every step of the way to success; it embodies you, your employees, aims, ethos, character, values, key messages and much more. If you are a sole trader, responsible for your own marketing then perhaps you can …

Marketing Channels – What Are You Signed Up For?

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There are many tactics available in order to generate visitors to your website. Each of these tactics represents a marketing channel and for your business to grow effectively, prioritising your investment(s) is important, especially if you are on a tight budget. The hardest part is working out what works for you, it’s not practical for most ecommerce sites to operate …

A Guide On How To Advertise On Facebook

Leisha Hankin Blog, Marketing Leave a Comment

We all know that having a Facebook business page goes hand in hand with every marketing plan, but there is a lot more to it than just updating your status. You can help achieve key business goals through paid advertising. Whether you want to find new customers, boost your sales or generate activity on your page, Facebook has developed an …

Website Owners Are Selfish With No USP

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How To Make People Talk About You Successful retailers understand that online marketing, rather than simply replicating offline activities, demands of them to think differently. But when formulating digital marketing strategies in a multi-channel world, it’s important to understand that some aspects of human behavior will never change, and these considerations are important when deciding upon your digital marketing strategy. …

Guest Blogging – What Exactly Is Guest Blogging?

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Guest blogging is a practise that is now surrounded in a lot of myth, as if no one has yet truly discovered its purpose after Google rolled out Penguin 2.0 earlier this year. However, it would be wrong to dismiss its relevance off the bat without seeing what benefits it still has to offer, especially to link builders and blog …

Seasonality & Cyclical Checks For Analytics Simpletons

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We’ve all been there…your traffic and sales are down month on month and you’re panicking that the end of the world is nigh! Is my website broken? Is there something seriously wrong? Am I going out of business? Who do I talk/shout/throw things at? First off, relax. Admittedly, easier said than done, but even if there is a major problem, …