5 Top Tips For Choosing Profitable Keywords

Natalie EV Marketing Leave a Comment

1. Be Specific – It is true that short generic keywords will get your ad’s seen more, but not necessarily by people looking for your products. Generic search terms make it more likely people will click through the ad mistakenly looking for another brand or without reading the ad fully, this will impact your bounce rate and conversion rates. Being …

4 Need To Ask Questions For All SEO Strategies

Rob Willis Marketing Leave a Comment

Conversations about SEO often start like this… I want to rank for these keywords…tell me what you’ll do, how you’ll get me links and when do you think I’ll be on page one and making money. Every time that happens, inside we die a little. Especially as it’s often followed up with “and I’ve only got £#insert-costs-here budget to spend till …

Blogger Outreach – The Correct Way To Connect With Bloggers

Rob Willis Marketing Leave a Comment

The blogging community is growing day by day becoming one of the most influential portals online when it comes to opinion sharing and promotion. Blogs are entering more niche markets and dominating the way we look for certain information on the web. Award shows, promotional events, blogger outreach events and much more are being hosted to celebrate and interact with …

Google Targets (Ad) Top Heavy Sites With Algorithm Update

Rob Willis Blog, Marketing Leave a Comment

Text too small, menu not clear enough…what is your pet hate with websites? We’ve all got something that we really dislike and it would seem Google are no different. In (another) Google algorithm update released today we see that Google are targeting websites that have too many adverts in the instantly visible area of the page, otherwise known as ‘above …