Marketing Archives - Eventure Internet https://www.eventureinternet.com/category/marketing/ Eventure Web Design Agency Tue, 16 Jul 2024 16:31:56 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9 Optimise Conversion Rates https://www.eventureinternet.com/optimise-conversion-rates/ Tue, 16 Jul 2024 15:50:58 +0000 https://www.eventureinternet.com/?p=18009 Enhancing eCommerce Performance: Strategies for Effective Conversion Rate Optimization (CRO) The oversaturation of digital marketing channels is a well-documented trend in modern eCommerce. Ad fatigue can add friction or even paralyze the buyer’s journey, making it essential for brands to find smarter ways to gain value from their traffic. To maximize the effectiveness of your […]

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Enhancing eCommerce Performance: Strategies for Effective Conversion Rate Optimization (CRO)

The oversaturation of digital marketing channels is a well-documented trend in modern eCommerce. Ad fatigue can add friction or even paralyze the buyer’s journey, making it essential for brands to find smarter ways to gain value from their traffic. To maximize the effectiveness of your web, device, or screen traffic, focusing on conversion rate optimization (CRO) is crucial. CRO aims to increase conversion actions, such as clicking a link, viewing a video, subscribing to an email, or making a purchase.

One of the primary reasons for effective CRO is to combat potential pitfalls that create friction in eCommerce. Factors that disincentivize or prevent a user from completing a purchase include high page load times, ambiguous copy, confusing design, inflated pricing, and poor shipping and return policies.

Key Factors Impacting eCommerce Revenue

Understanding the variables that impact eCommerce revenue is fundamental.

Mastering CRO for Optimal Performance

Achieving ideal conversion rate optimization involves mastering various factors to minimize friction between the buyer and checkout. However, it’s not just about reviewing potential criteria. Effective data analytics, copywriting, growth hacking, UX & persuasive design, and A/B testing help translate these criteria into actionable steps to improve CRO and guide users through the sales funnel.

A Solutions Approach to CRO

A solutions approach to CRO involves hypothesizing, performing multivariate testing, and deploying solutions to improve conversion rates and maximize revenue. This method ensures that all CRO-affecting variables are targeted with tangible metrics to track. It prevents the common pitfall of favoring flashy tactics over substantive improvements, ensuring meaningful adjustments to conversion rates.

Universal Rules for Effective CRO

  1. Provide Relevant and Informative Content

    Consumers will only make a purchase if they understand how a product or service solves a problem or enhances their quality of life. Effective content demonstrates the utility of a product or service, driving sales across various verticals.

  2. Craft Action-Oriented Copy

    Action-oriented copy is key to successful conversion by compelling consumers to make a purchase or engage. It’s not enough for a consumer to appreciate a product; the copy must drive them to take action.

  3. Experiment with Your Value Proposition

    A clear and focused value proposition sets your brand apart from competitors. Refining your mission statement helps carve a competitive edge that others cannot easily overcome.

  4. Integrate Product Reviews

    Product reviews offer honest feedback on the quality of your goods and services, acting as user-generated content that is both relevant and informative. Addressing poor reviews can improve customer service and product design.

  5. Promote Social Media Integration

    Social media enhances your value proposition and strengthens your brand identity with minimal cost. It builds customer loyalty and keeps your brand top-of-mind through engaging content and connectivity.

Leveraging Technology for CRO

Numerous technologies can optimize the customer experience, reduce abandonment rates, and improve conversion rates. Analytics solutions and AI play a key role in enhancing your CRO. By combining these technologies with the principles outlined above, you can significantly improve your CRO and, consequently, the health and prosperity of your eCommerce business.

If you need assistance implementing these changes to your website and marketing strategy, feel free to get in touch. We’re here to help ensure your website is compliant and optimized for success.

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]]> Her Majesty Queen Elizabeth II 1926-2022 – State Funeral Monday 19th September https://www.eventureinternet.com/her-majesty-queen-elizabeth-ii-1926-2022-state-funeral-monday-19th-september/ Fri, 16 Sep 2022 08:54:09 +0000 https://www.eventureinternet.com/?p=17995 We are deeply saddened and send our condolences to the Royal Family and the Nation on the passing of Her Majesty Queen Elizabeth II. For our team to honour her life, we will be closed on Monday the 19th of September. All services will reopen on Tuesday.  Thank you. The Eventure Team

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]]> We are deeply saddened and send our condolences to the Royal Family and the Nation on the passing of Her Majesty Queen Elizabeth II.

For our team to honour her life, we will be closed on Monday the 19th of September. All services will reopen on Tuesday.  Thank you.

The Eventure Team

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]]> Google Takes Control With Performance Max https://www.eventureinternet.com/google-takes-control-with-performance-max/ Fri, 22 Jul 2022 15:00:03 +0000 https://www.eventureinternet.com/?p=17970 Since Google introduced the all-new Performance Max campaign type, we admit we’ve been hesitant to try it. Why? Because the new campaign type, which will be taking over from Smart Shopping, is very limited in what you can do to optimize and direct the campaign performance. Essentially we give Google the budget, the assets, the […]

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]]> Since Google introduced the all-new Performance Max campaign type, we admit we’ve been hesitant to try it.

Why? Because the new campaign type, which will be taking over from Smart Shopping, is very limited in what you can do to optimize and direct the campaign performance.

Essentially we give Google the budget, the assets, the audience and everything it needs and off it goes, self-learning based on your products, your website, your audience and your budget.

It uses all its channels, including the search network, shopping, YouTube and even local.

Reluctantly, we created a Performance Max campaign as a small test for one of our clients and were initially astounded by the results. So much so that we started to test performance Max campaigns for all our clients, taking the reserved and slow approach and slowly building it with a budget and more products.

It’s still early days, but with Performance Max taking over Smart Shopping come September 2022, we wanted to switch sooner rather than later to get data inside the account, with the fallback of our Smart Shopping campaigns still running in the background acting as a safety net.

One of the earliest signals we’ve received from performance Max is that it starts slowly, but the more extended amount of time you give the campaign to run, the more data it builds up and has to be able to make forward-thinking decisions.

Is this the most intelligent AI campaign Google has ever introduced? Possibly, but in reality, we’re in BETA mode. The actual results will be precise after 12 months of Live Performace Max, with millions of accounts worldwide opting to use performance Max so that Google can gather the data it needs to run campaigns effectively.

As we continue to run performance Max campaigns, we’ll keep you updated on our progress and the results over time. But one thing is for sure; Performance Max is here to stay.

Get In Touch

Are you interested in having the Eventure Internet team manage your website’s design, development and marketing?

Why not get in touch with us today to get started!

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]]> Out With The Old, In With The New: Education Mutual Case Study https://www.eventureinternet.com/out-with-the-old-in-with-the-new-education-mutual-case-study/ Fri, 18 Feb 2022 15:05:44 +0000 https://www.eventureinternet.com/?p=17975 Education Mutual is a member-owned staff absence protection mutual and the only DFE recommended provider. They assist schools up and down the country and have a fantastic track record of helping schools that require staff coverage, protection, and health and wellbeing services. Background Education Mutual came to us with an outdated and awkward website that […]

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]]> Education Mutual is a member-owned staff absence protection mutual and the only DFE recommended provider.

They assist schools up and down the country and have a fantastic track record of helping schools that require staff coverage, protection, and health and wellbeing services.

Background

Education Mutual came to us with an outdated and awkward website that was difficult to navigate with no apparent structure or user navigation.

Initially, we sat down with them and mapped out a plan for designing and developing their new website. We discussed the different phases we would take from the initial discussion and strategy to design and development, the marketing plan, and beyond.

Strategy

We checked in with the client throughout each stage to ensure we remained on-brand and stuck to the initial brief.

We started by designing a wireframe of the new website, giving the client early access to work with us on the direction of the new website as we made changes along the way.

Once the wireframe was agreed upon, we started designing the website and had a quick turnaround.

Results

Since we launched the site, traffic has increased, enquiries have doubled, and the client has mentioned how they’re no longer ashamed to have school admins visit their website!

The next stage will be to continue with our phased approach by running paid traffic to the website to increase conversions and enquiries.

Get In Touch

Are you interested in having the Eventure Internet team manage your website’s design, development and marketing?

Why not get in touch with us today to get started!

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]]> Saying Goodbye To Broad Match Modified https://www.eventureinternet.com/saying-goodbye-to-broad-match-modified/ Tue, 09 Nov 2021 15:08:32 +0000 https://www.eventureinternet.com/?p=17978 Here at Eventure, we’re always keeping tabs on the Google Ads industry, and recently we learned that Broad Match Modified is being sunsetted by Google in February 2021. What Does This Mean? At this moment, Google is improving the Phrase and Exact match types to be a little broader with how they trigger search terms. […]

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]]> Here at Eventure, we’re always keeping tabs on the Google Ads industry, and recently we learned that Broad Match Modified is being sunsetted by Google in February 2021.

What Does This Mean?

At this moment, Google is improving the Phrase and Exact match types to be a little broader with how they trigger search terms.

One thing is sure Phrase will somewhat “replace” the broad match modifier match type with Exact having close variants and having a bit more wiggle room with the search terms they trigger.

How does it Impact Us?

We see this as a positive change. Having four different match types to contend with can be pretty exhausting management, having to assess search terms for each match type, control the keyword bids, and improve quality scores.

Not only the slightly reduced workload for management of our clients, but it also will be interesting to see what impact this has on the search terms report.

For us, we’ll be going through all our client accounts and making the changes from broad match modified to phrase match to make sure we don’t lose any data and keep important keywords running.

Get In Touch

Are you interested in having the Eventure Internet team manage your Google Advertising campaigns?

Why not get in touch with us today to get started!

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]]> How Google’s Page Experience Update Will Impact Rankings And Sales https://www.eventureinternet.com/how-googles-page-experience-update-will-impact-rankings-and-sales/ Sat, 05 Jun 2021 15:11:34 +0000 https://www.eventureinternet.com/?p=17982 Google has announced the new Page Experience Update. This update is said to be geared towards the technical aspects of a website, such as time to first bite (TTFB), website loading speeds and more. Let’s take a look at some of the news coming from the Google camp. What is Core Web Vitals? Let’s hear […]

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]]> Google has announced the new Page Experience Update. This update is said to be geared towards the technical aspects of a website, such as time to first bite (TTFB), website loading speeds and more.

Let’s take a look at some of the news coming from the Google camp.

What is Core Web Vitals?

Let’s hear what Google has to say about what Core Web Vitals are and how they play an essential part in your website;

“The Core Web Vitals report shows how your pages perform, based on real-world usage data (sometimes called field data). You can read more about this initiative on the Google Search Central blog. OPEN REPORT. Why page performance matters, longer page load times severely affect bounce rates.” Source – https://support.google.com/webmasters/answer/9205520?hl

Interestingly, Google is starting to emphasise page and user experience much more. This is something we’ve been imprinting in the websites we design for years and continue to do so. Nevertheless, it’s great to see Google taking note of the crucial aspects of a website from a more technical perspective, as opposed to putting the majority of time into their SEO and PPC channels.

How This Impacts Us

As always, we’ll follow Google’s guidelines and best practices to ensure all our clients comply with Core Web Vitals.

Although this is something we’ve done for years anyway, it’s making sure we follow and fall in line with Google’s advice and direction.

Get In Touch

Interested in having the Eventure Internet team manage and develop your new website?

Why not get in touch with us today to get started!

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]]> 5 Black Friday Marketing Tips To Try This Year https://www.eventureinternet.com/5-black-friday-marketing-tip-to-try-this-year/ Wed, 18 Sep 2019 15:41:59 +0000 https://www.eventureinternet.com/?p=15539 Although the Christmas haul can start as early as late September, for many shoppers Black Friday officially kick-starts the holiday season as they scout the web for the hottest discounts and offers. With Black Friday just around the corner, let’s take a look a 5 top tips that will help you get your discounts noticed, […]

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]]> Although the Christmas haul can start as early as late September, for many shoppers Black Friday officially kick-starts the holiday season as they scout the web for the hottest discounts and offers.

With Black Friday just around the corner, let’s take a look a 5 top tips that will help you get your discounts noticed, and ultimately increase sales!

Kick Start Your Black Friday Event With Email Marketing

You’ve got some great discounts lined up and perhaps even some exclusive discount codes on standby, so now what?

If you’re ready to shout about your jaw-dropping Black Friday discounts, email marketing really is your ‘bread and butter’ when it comes to reaching your customers. But preparation is essential, and timing is vital.

Planning early and getting your discounts seen before the influx of Black Friday noise is key.

Avoid the Black Friday flooding by preparing your customers for your discounts in advance.

Bonus Tips

  • A/B test your subject lines and make them catchy…nobody wants to open a boring email!
  • Send your email out at an optimum time – don’t get buried under the noise.
  • Get your audience prepared for your discounts. Sending them a sneak peek of your Black Friday deals is a great way to avoid them missing the deals on the day!

Create A Year-Round Dedicated Black Friday Landing Page

Ranking well doesn’t happen overnight and, it does involve a little leg work on your end.

Whether you have been creating bespoke landing pages a week before the event, or simply not creating them at all, the likelihood of your site ranking well on the ‘big day’ is unlikely.

Black Friday may only come once a year, but your landing page is for life.

If you have been erasing your Black Friday landing pages after the event has finished, you have also been waving goodbye to all that hard SEO work too. Essentially, you have been removing all your hard work before it’s really had much time to make a difference.

Bonus Tips

  • Your landing page should be appealing and seamless on EVERY device. A slow landing page can result in potential customers not returning to your website when Black Friday arrives.
  • Make your landing page timeless. Customers should be able to access your landing page no matter what time of the year.
  • Consider adding a sign-up feature to your landing page. Capturing audiences that are genuinely interested is a great way to build your audience base and increase sales.

Combine Your Efforts Across All Channels

Why only use one or two tools in your toolbox when you have a whole workshop at your fingertips?

A successful Black Friday Campaign requires careful planning and more importantly, a strategy that you can implement. If you’re looking for results, it’s best practice to ditch the ‘it will be alright on the night’ approach as soon as possible and start planning.

Once you have a firm plan in hand, now is the time to start considering all your available channels. Depending on your available budget boosting on social media or running focused AdWords campaigns can help increase your overall reach.

Increase Urgency With A Countdown Timer

It’s Black Friday, and you want to see those sales start to tally up in your admin quickly. But customers can be incredibly indecisive. We’ve all filled a shopping basket on payday, to abandon it moments later because we’ve received a discount code from a competitor, right?

By adding a simple countdown timer you can greatly reduce the length of time it takes for a customer to make a purchasing decision.

Bonus Tips

  • The countdown timer should include the time and date of the promotions expiry date.
  • Add your countdown timer to all channels including your website (social media, email campaigns and products)

Extend Your Sale Through To Cyber Monday

With customers flocking for the ‘limited time only’ deals just before the festive period, sales have undoubtedly ‘sky-rocketed’ for retailers taking part in the event. In recent years, the Black Friday sales event has not simply been limited to Friday itself. With many retailers getting ahead start on the competition days before, businesses are cashing in through to Cyber Monday.

If you’re looking to increase sales this Black Friday, why not extend your promotion through the weekend to Cyber Monday?

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]]> Here’s Why You Should Consider Expanding Your PPC Activity With Bing Ads. https://www.eventureinternet.com/heres-why-you-should-consider-expanding-your-ppc-activity-with-bing-ads/ Fri, 16 Aug 2019 14:54:33 +0000 https://www.eventureinternet.com/?p=14231 When it comes to PPC advertising, many businesses owners immediately gravitate towards Google Ads without considering their other options, like Bind Ads. After all, Google rules the internet, right? Although Google unarguably retains the majority of the search market, Bing advertising shouldn’t be wiped off the radar. Instead of narrowing your options to just one […]

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]]> When it comes to PPC advertising, many businesses owners immediately gravitate towards Google Ads without considering their other options, like Bind Ads.

After all, Google rules the internet, right?

Although Google unarguably retains the majority of the search market, Bing advertising shouldn’t be wiped off the radar. Instead of narrowing your options to just one PPC platform, let’s walk through why you should consider expanding your PPC efforts to Bing.

Bing Ads Vs. Google Ads – What’s The Difference?

Bing Advertising

If we dig below the clever algorithms, we can see that at their foundations, both Bing & Google are designed from the same concept.

That being, both platforms operate on a pay-per-click basis, to help businesses reach their target audience, drive traffic, and most importantly increase revenue.

Despite possessing a similar DNA, both platforms contain unique features and benefits that are advantageous over the other.

Bing Ads – The Benefits That You Should Be Considering

Bing Benefits

Google may seem like the holy grail when it comes to PPC advertising, however, Bing has some pretty attractive benefits that you should really be considering before you launch your next PPC campaign.

Here are just a few benefits that you can expect with Bing Ads:

Less Competition = Cheaper CPC’s

When it comes down to the search engine market, it’s common knowledge that Google holds the monopoly. However, despite Google having a larger search volume and reach than it’s competitor search engines, it certainly doesn’t mean that competitors such as Bing aren’t worth considering when it comes to advertising.

Let’s crunch some numbers:

  • Bing currently has 34% of the desktop search engine market share worldwide
  • There are approximately 5.4 billion monthly searches conducted on the Bing Network
  • 135 million unique searchers
  • Bing Ads reach 63 million searchers that aren’t reached on Google AdWords.

Although Bing may be lacking in the search volume front, it certainly makes up the ground on cost.

With less volume, comes fewer competitors, and when there are fewer competitors present it means that advertisers can take advantage of the cheaper cost-per-clicks.

In some instances, advertisers can expect to save up to 50% when using Bing for PPC.

Improved Granular Control

If you are pretty familiar with Google Ads, you will know that you can set a network, location, language, ad scheduling and ad rotation settings at the campaign level. However, ad groups remain limited to their campaign-level setting.

Unlike AdWords, Bing allows advertisers to make adjustments at the ad group level as well. This makes it much simpler to manage a sophisticated ad scheduling strategy.

More Search Engines

Expanding your reach has never been easier. Although Bing has less overall traffic than Google, it is comprised of 3 individual search engines – Bing, Yahoo and AOL.

So, when you advertise on the Bing platform, your advertisement is in fact seen across all three platforms, unlike Google, which only has 1 search engine.

This instantly connects you with millions of search and therefore expanding your overall search.

Easy Set-Up

If you’re looking to trail some Bing advertising for the first time, it couldn’t be more straightforward. Bing offers advertisers the ability to import their existing AdWords campaigns from Google.

Google Ads

This means that you need not waste hours recreating your successful campaigns from Google!

Give It A Go!

Bing Ads may not be taking the spotlight away from Google anytime soon, but that definitely doesn’t mean that it isn’t worth giving a shot.

Permitting that your advertising budget allows for it, leveraging both platforms is certainly a recipe for success!

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]]> Top 5 Basic SEO Mistakes https://www.eventureinternet.com/top-5-basic-seo-mistakes/ Fri, 05 Apr 2019 14:40:46 +0000 https://www.eventureinternet.com/?p=12523 Are you stumbling over the SEO basics? Here are the 5 most common SEO mistakes that you could be avoiding!

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]]> When it comes to your website you want it to be performing efficiently and ranking well, right?

SEO plays a big role in how well your website is ranking, so it’s important to focus your attention on SEO early on. If you’re just starting out and unsure what SEO really means, then take a read of our article; Is SEO Still Worth It. We discuss at some length about SEO, and it’s importance.

However, occasionally we can find ourselves stumbling over the basics trying to get it right. So that’s why we have compiled a list of the top 5 basic SEO mistakes that could be holding your website back.

The Top 5 SEO Basics:

  • Not Fixing Broken Pages With Backlinks

If you have a website with numerous web pages, it can be easy to lose sight of when a pages URL needs to be updated. 404 errors occur when a URL has broken or been changed. Whether they are internal links between pages or links to other websites, if they are left broken, they can seriously affect your overall SEO. Broken pages containing backlinks are vitally important to correct.

  • Missing Page META Descriptions

A META description or otherwise referred to as META tags is an HTML element which summarises the contents of your page for the benefit of users and search engines. These snippets are often seen below the title of your page. A well written and compelling META description has the power to influence the click-through rate of your organic search results heavily.

  • Not Building Your Site For Mobile

Is your website mobile friendly?

It probably comes to no surprise that over 50% of the global searches come directly from mobile devices. Not only is 50% of the search volume coming from mobile devices, but Google also crawls mobile websites to determine how well they rank.

  • Heavy & Large Image Files

Visual content is great for users, but are your images affecting your SEO?

Google officially takes into consideration the speed of your website as a crucial ranking factor, with bonus points given to websites that load quickly across multiple devices. Before uploading any imagery to blog articles or product pages, ensure that they are properly compressed to an acceptable size, without sacrificing quality.

  • Duplicated Content

When duplicated content is present, website owners rankings and traffic ultimately suffers.

For search engines, duplicated content is incredibly confusing for multiple reasons. Firstly, search engines are unable to distinguish which link they should include or exclude for their indices. Following on from this, search engines are also unable to assess whether the link metrics are trustworthy. These factors make it almost impossible for search engines to determine which version should rank in search results.

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]]> Amazon or eBay? Which is better for selling? https://www.eventureinternet.com/amazon-or-ebay-which-is-better-for-selling/ Tue, 05 Mar 2019 17:21:23 +0000 https://www.eventureinternet.com/?p=12329 When looking to sell your products online, what is the best option?

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]]> When looking to sell your products online, what is the best option? Ebay and Amazon are by far the biggest platforms and both are good options as they get high levels of engaged traffic. But which one of these should you sell with: Ebay, Amazon or both? Each platform has its advantages and you should pick the one that suits your business best. We have made some points for and against each platform, weigh up both sides of the argument and choose what is best for your business.

Amazon

  • Based on recent statistics, its reported that Amazon gets roughly double the users per month that Ebay gets. Meaning there’s more exposure for your brand and products on Amazon over Ebay.
  • When buying on Amazon over Ebay, people expect to pay a little more as Amazon has a reputation for selling items of higher value. But prices still need to be good value for money, and very competitive as there are a lot of sellers.
  • Getting your products on ‘Prime’ will be a huge selling point for your items and set you apart from other merchants. If a customer can get the item delivered next day with Prime they will be willing to spend a little more for the convinience.
  • Through Amazon you can get great additional benefits you can’t get on Ebay. For an extra cost, Amazon will take care of shipping your orders, storing your products, distributing and packaging. Taking all of this out of your hands could be a huge help for people running their own business and save so much valuable time. Plus the reliability that this service offers, with fast and trusted shipping, will reassure customers of your legitimacy.
  • 40% of all sales on Amazon are on Amazon’s own products. Sellers often describe competing against not only other sellers on the platform but against Amazon too. Many complain that they cannot rival the Amazon own product as they can’t afford to drop their prices to the same level.

Ebay

  • Ebay is a valuable place to grow your brand. Amazon is saturated with big brands, and it can be difficult for small up-and-coming companies to grow. With less large companies on Ebay it can give your brand more opportunity to stand out.
  •  As mentioned above, Amazon offers additional benefits such as shipping. Using Ebay you are in charge of these things for yourself. This allows you more control over these aspects, but also means more work. If you are happy to do the shipping and packaging yourself to save money, then ebay is more affordable.
  • Ebay offers the auction model for selling, a feature that Amazon and most other platforms do not have. If this is something you think will be useful for your type of products then Ebay is a great choice.
  • People do expect Ebay to be cheaper than Amazon, so if you are selling on this platform your prices need to be competitive.Ebay has a reputation for marked-down or second-hand items. This is a point to consider whether you want your brand to be associated with this reputation.
  • It is cheaper to sell your items on Ebay than on Amazon. The seller fees percentage is a fair amount less on Ebay, meaning you keep more of your profits.

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