How Google’s Page Experience Update Will Impact Rankings And Sales

Google has announced the new Page Experience Update. This update is said to be geared towards the technical aspects of a website, such as time to first bite (TTFB), website loading speeds and more.

Let’s take a look at some of the news coming from the Google camp.

What is Core Web Vitals?

Let’s hear what Google has to say about what Core Web Vitals are and how they play an essential part in your website;

“The Core Web Vitals report shows how your pages perform, based on real-world usage data (sometimes called field data). You can read more about this initiative on the Google Search Central blog. OPEN REPORT. Why page performance matters, longer page load times severely affect bounce rates.” Source –

Interestingly, Google is starting to emphasise page and user experience much more. This is something we’ve been imprinting in the websites we design for years and continue to do so. Nevertheless, it’s great to see Google taking note of the crucial aspects of a website from a more technical perspective, as opposed to putting the majority of time into their SEO and PPC channels.

How This Impacts Us

As always, we’ll follow Google’s guidelines and best practices to ensure all our clients comply with Core Web Vitals.

Although this is something we’ve done for years anyway, it’s making sure we follow and fall in line with Google’s advice and direction.

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