How Much Should Businesses Spend On PPC (Paid Marketing)

Rob Willis Marketing, PPC

One of the most common questions that we get asked here at Eventure is “How much should my business spend on on PPC?”  We would like to say that there is a definitive answer, but that would be far too easy! There are a few ways of cutting the cloth when it comes to billing for PPC work, so as …

What Does Google AdWords Certified Mean?

Rob Willis Marketing, PPC

Being Google AdWords Certified can be a bit pesky at times, especially with the constant changing of expectations, but it’s no match for us as we’ve battled the tests and come  on top once again. If you’re not as nerdy as us then this might not sound as exciting but apart from the certificate on our office wall, let me explain …

How Much Should PPC Cost?

Rob Willis Marketing, PPC

In the first of a five part series of looking at the costs of running various digital marketing channels we’re considering some of the choices you need to make when choosing a PPC agency, how you’ll be charged and how much it is that you’re likely to pay. What is PPC? PPC is marketing jargon for pay per click advertising. …

Adwords Express and Google Places

Rob Willis Blog, PPC

Google places has now been around for some time, always for free and an example of how Google is working towards “organising the worlds information”. The average Google user is also now very accustomed to integrated search results pages  being populated with this information (as well as images, videos, product listings etc) particularly when they are looking for products or …