Since Google introduced the all-new Performance Max campaign type, we admit we’ve been hesitant to try it. Why? Because the new campaign type, which will be taking over from Smart Shopping, is very limited in what you can do to optimize and direct the campaign performance. Essentially we give Google the budget, the assets, the […]
What Does Google AdWords Certified Mean?
Being Google AdWords Certified can be a bit pesky at times, especially with the constant changing of expectations, but it’s no match for us as we’ve battled the tests and come on top once again. If you’re not as nerdy as us then this might not sound as exciting but apart from the certificate on our […]