Out With The Old, In With The New: Education Mutual Case Study

Education Mutual is a member-owned staff absence protection mutual and the only DFE recommended provider.

They assist schools up and down the country and have a fantastic track record of helping schools that require staff coverage, protection, and health and wellbeing services.

Background

Education Mutual came to us with an outdated and awkward website that was difficult to navigate with no apparent structure or user navigation.

Initially, we sat down with them and mapped out a plan for designing and developing their new website. We discussed the different phases we would take from the initial discussion and strategy to design and development, the marketing plan, and beyond.

Strategy

We checked in with the client throughout each stage to ensure we remained on-brand and stuck to the initial brief.

We started by designing a wireframe of the new website, giving the client early access to work with us on the direction of the new website as we made changes along the way.

Once the wireframe was agreed upon, we started designing the website and had a quick turnaround.

Results

Since we launched the site, traffic has increased, enquiries have doubled, and the client has mentioned how they’re no longer ashamed to have school admins visit their website!

The next stage will be to continue with our phased approach by running paid traffic to the website to increase conversions and enquiries.

Get In Touch

Are you interested in having the Eventure Internet team manage your website’s design, development and marketing?

Why not get in touch with us today to get started!

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