5 Top Tips For Choosing Profitable Keywords

Natalie EV Marketing Leave a Comment

1. Be Specific – It is true that short generic keywords will get your ad’s seen more, but not necessarily by people looking for your products. Generic search terms make it more likely people will click through the ad mistakenly looking for another brand or without reading the ad fully, this will impact your bounce rate and conversion rates. Being …

The Essential Guide To Google Shopping Changes

Rob Willis Marketing, News Leave a Comment

If you’re a merchant and you sell online then you need to be aware that there are big upcoming changes to the way Google displays you’re products in their search results. Whether for better or worse, it’s happening – get ready and hold on tight… The History When Google started its shopping search engine, it was called Froogle: A name …

Why your business should utilize Google+

Rob Willis Marketing Leave a Comment

With the evolvement of web 2.0 social media has become increasingly popular to the point where 62% of the world’s 2billion internet users are using it frequently. Gone is the time where setting up a social profile for your business is optional, it’s now required for two reasons: Marketing; Social media helps entice customers to your website. It can also …

Google Targets (Ad) Top Heavy Sites With Algorithm Update

Rob Willis Blog, Marketing Leave a Comment

Text too small, menu not clear enough…what is your pet hate with websites? We’ve all got something that we really dislike and it would seem Google are no different. In (another) Google algorithm update released today we see that Google are targeting websites that have too many adverts in the instantly visible area of the page, otherwise known as ‘above …

Search Ads Driving 89% Incremental Traffic

Rob Willis Blog, Marketing Leave a Comment

One of the best ways to maximize the amount of internet traffic to a business website is to invest in search ads. Search ads are search engine results that are paid for placement on the search engine results page. Companies invest in paid search engine ads either when they are unable to rank for a desired search term organically or …