For our team to honour her life, we will be closed on Monday the 19^th of September. All services will reopen on Tuesday.  

Thank you.

The Eventure Team

The post Her Majesty Queen Elizabeth II 1926-2022 – State Funeral Monday 19th September appeared first on Eventure Internet.

Why? Because the new campaign type, which will be taking over from Smart Shopping, is very limited in what you can do to optimize and direct the campaign performance.

Essentially we give Google the budget, the assets, the audience and everything it needs and off it goes, self-learning based on your products, your website, your audience and your budget.

It uses all its channels, including the search network, shopping, YouTube and even local.

Reluctantly, we created a Performance Max campaign as a small test for one of our clients and were initially astounded by the results. So much so that we started to test performance Max campaigns for all our clients, taking the reserved and slow approach and slowly building it with a budget and more products.

It’s still early days, but with Performance Max taking over Smart Shopping come September 2022, we wanted to switch sooner rather than later to get data inside the account, with the fallback of our Smart Shopping campaigns still running in the background acting as a safety net.

One of the earliest signals we’ve received from performance Max is that it starts slowly, but the more extended amount of time you give the campaign to run, the more data it builds up and has to be able to make forward-thinking decisions.

Is this the most intelligent AI campaign Google has ever introduced? Possibly, but in reality, we’re in BETA mode. The actual results will be precise after 12 months of Live Performace Max, with millions of accounts worldwide opting to use performance Max so that Google can gather the data it needs to run campaigns effectively.

As we continue to run performance Max campaigns, we’ll keep you updated on our progress and the results over time. But one thing is for sure; Performance Max is here to stay.

Get In Touch

Are you interested in having the Eventure Internet team manage your website’s design, development and marketing?

Why not get in touch with us today to get started!

The post Google Takes Control With Performance Max appeared first on Eventure Internet.

They assist schools up and down the country and have a fantastic track record of helping schools that require staff coverage, protection, and health and wellbeing services.

Background

Education Mutual came to us with an outdated and awkward website that was difficult to navigate with no apparent structure or user navigation.

Initially, we sat down with them and mapped out a plan for designing and developing their new website. We discussed the different phases we would take from the initial discussion and strategy to design and development, the marketing plan, and beyond.

Strategy

We checked in with the client throughout each stage to ensure we remained on-brand and stuck to the initial brief.

We started by designing a wireframe of the new website, giving the client early access to work with us on the direction of the new website as we made changes along the way.

Once the wireframe was agreed upon, we started designing the website and had a quick turnaround.

Results

Since we launched the site, traffic has increased, enquiries have doubled, and the client has mentioned how they’re no longer ashamed to have school admins visit their website!

The next stage will be to continue with our phased approach by running paid traffic to the website to increase conversions and enquiries.

Get In Touch

Are you interested in having the Eventure Internet team manage your website’s design, development and marketing?

Why not get in touch with us today to get started!

The post Out With The Old, In With The New: Education Mutual Case Study appeared first on Eventure Internet.

What Does This Mean?

At this moment, Google is improving the Phrase and Exact match types to be a little broader with how they trigger search terms.

One thing is sure Phrase will somewhat “replace” the broad match modifier match type with Exact having close variants and having a bit more wiggle room with the search terms they trigger.

How does it Impact Us?

We see this as a positive change. Having four different match types to contend with can be pretty exhausting management, having to assess search terms for each match type, control the keyword bids, and improve quality scores.

Not only the slightly reduced workload for management of our clients, but it also will be interesting to see what impact this has on the search terms report.

For us, we’ll be going through all our client accounts and making the changes from broad match modified to phrase match to make sure we don’t lose any data and keep important keywords running.

Get In Touch

Are you interested in having the Eventure Internet team manage your Google Advertising campaigns?

Why not get in touch with us today to get started!

The post Saying Goodbye To Broad Match Modified appeared first on Eventure Internet.

Let’s take a look at some of the news coming from the Google camp.

What is Core Web Vitals?

Let’s hear what Google has to say about what Core Web Vitals are and how they play an essential part in your website;

“The Core Web Vitals report shows how your pages perform, based on real-world usage data (sometimes called field data). You can read more about this initiative on the Google Search Central blog. OPEN REPORT. Why page performance matters, longer page load times severely affect bounce rates.” Source – https://support.google.com/webmasters/answer/9205520?hl

Interestingly, Google is starting to emphasise page and user experience much more. This is something we’ve been imprinting in the websites we design for years and continue to do so. Nevertheless, it’s great to see Google taking note of the crucial aspects of a website from a more technical perspective, as opposed to putting the majority of time into their SEO and PPC channels.

How This Impacts Us

As always, we’ll follow Google’s guidelines and best practices to ensure all our clients comply with Core Web Vitals.

Although this is something we’ve done for years anyway, it’s making sure we follow and fall in line with Google’s advice and direction.

Get In Touch

Interested in having the Eventure Internet team manage and develop your new website?

Why not get in touch with us today to get started!

The post How Google’s Page Experience Update Will Impact Rankings And Sales appeared first on Eventure Internet.

We may be a little bias, but we think our design team have once again exceeded expectations – great job team!

More About 10TEN MX

Specialists in their field, 10TEN MX offer a wide range of market-leading Dirt and Pit Bikes suitable for all ages and abilities. Earlier this year 10TEN rolled our their new facelifted products to customers, featuring upgraded specifications and livery. With such a jaw-dropping line up of products already making an impression within the market, the team at 10TEN wanted a new website that could really showcase their products.

Sneak Peek At The Design

Wonderfully dynamic and responsive across all platforms, the new 10TEN MX design gives you a real feel for what 10TEN have to offer, take a look at a couple of the snapshots in our gallery below!

Want to check out the website design for yourself?

Take a look at the live website here today: https://www.10tenmx.co.uk/

The post Fresh New Look: 10TEN MX appeared first on Eventure Internet.

With Black Friday just around the corner, let’s take a look a 5 top tips that will help you get your discounts noticed, and ultimately increase sales!

Kick Start Your Black Friday Event With Email Marketing

You’ve got some great discounts lined up and perhaps even some exclusive discount codes on standby, so now what?

If you’re ready to shout about your jaw-dropping Black Friday discounts, email marketing really is your ‘bread and butter’ when it comes to reaching your customers. But preparation is essential, and timing is vital.

Planning early and getting your discounts seen before the influx of Black Friday noise is key.

Avoid the Black Friday flooding by preparing your customers for your discounts in advance.

Bonus Tips

• A/B test your subject lines and make them catchy…nobody wants to open a boring email!
• Send your email out at an optimum time – don’t get buried under the noise.
• Get your audience prepared for your discounts. Sending them a sneak peek of your Black Friday deals is a great way to avoid them missing the deals on the day!

Create A Year-Round Dedicated Black Friday Landing Page

Ranking well doesn’t happen overnight and, it does involve a little leg work on your end.

Whether you have been creating bespoke landing pages a week before the event, or simply not creating them at all, the likelihood of your site ranking well on the ‘big day’ is unlikely.

Black Friday may only come once a year, but your landing page is for life.

If you have been erasing your Black Friday landing pages after the event has finished, you have also been waving goodbye to all that hard SEO work too. Essentially, you have been removing all your hard work before it’s really had much time to make a difference.

Bonus Tips

• Your landing page should be appealing and seamless on EVERY device. A slow landing page can result in potential customers not returning to your website when Black Friday arrives.
• Make your landing page timeless. Customers should be able to access your landing page no matter what time of the year.
• Consider adding a sign-up feature to your landing page. Capturing audiences that are genuinely interested is a great way to build your audience base and increase sales.

Combine Your Efforts Across All Channels

Why only use one or two tools in your toolbox when you have a whole workshop at your fingertips?

A successful Black Friday Campaign requires careful planning and more importantly, a strategy that you can implement. If you’re looking for results, it’s best practice to ditch the ‘it will be alright on the night’ approach as soon as possible and start planning.

Once you have a firm plan in hand, now is the time to start considering all your available channels. Depending on your available budget boosting on social media or running focused AdWords campaigns can help increase your overall reach.

Increase Urgency With A Countdown Timer

It’s Black Friday, and you want to see those sales start to tally up in your admin quickly. But customers can be incredibly indecisive. We’ve all filled a shopping basket on payday, to abandon it moments later because we’ve received a discount code from a competitor, right?

By adding a simple countdown timer you can greatly reduce the length of time it takes for a customer to make a purchasing decision.

Bonus Tips

• The countdown timer should include the time and date of the promotions expiry date.
• Add your countdown timer to all channels including your website (social media, email campaigns and products)

Extend Your Sale Through To Cyber Monday

With customers flocking for the ‘limited time only’ deals just before the festive period, sales have undoubtedly ‘sky-rocketed’ for retailers taking part in the event. In recent years, the Black Friday sales event has not simply been limited to Friday itself. With many retailers getting ahead start on the competition days before, businesses are cashing in through to Cyber Monday.

If you’re looking to increase sales this Black Friday, why not extend your promotion through the weekend to Cyber Monday?

The post 5 Black Friday Marketing Tips To Try This Year appeared first on Eventure Internet.

After all, Google rules the internet, right?

Although Google unarguably retains the majority of the search market, Bing advertising shouldn’t be wiped off the radar. Instead of narrowing your options to just one PPC platform, let’s walk through why you should consider expanding your PPC efforts to Bing.

Bing Ads Vs. Google Ads – What’s The Difference?

If we dig below the clever algorithms, we can see that at their foundations, both Bing & Google are designed from the same concept.

That being, both platforms operate on a pay-per-click basis, to help businesses reach their target audience, drive traffic, and most importantly increase revenue.

Despite possessing a similar DNA, both platforms contain unique features and benefits that are advantageous over the other.

Bing Ads – The Benefits That You Should Be Considering

Google may seem like the holy grail when it comes to PPC advertising, however, Bing has some pretty attractive benefits that you should really be considering before you launch your next PPC campaign.

Here are just a few benefits that you can expect with Bing Ads:

Less Competition = Cheaper CPC’s

When it comes down to the search engine market, it’s common knowledge that Google holds the monopoly. However, despite Google having a larger search volume and reach than it’s competitor search engines, it certainly doesn’t mean that competitors such as Bing aren’t worth considering when it comes to advertising.

Let’s crunch some numbers:

• Bing currently has 34% of the desktop search engine market share worldwide
• There are approximately 5.4 billion monthly searches conducted on the Bing Network
• 135 million unique searchers
• Bing Ads reach 63 million searchers that aren’t reached on Google AdWords.

Although Bing may be lacking in the search volume front, it certainly makes up the ground on cost.

With less volume, comes fewer competitors, and when there are fewer competitors present it means that advertisers can take advantage of the cheaper cost-per-clicks.

In some instances, advertisers can expect to save up to 50% when using Bing for PPC.

Improved Granular Control

If you are pretty familiar with Google Ads, you will know that you can set a network, location, language, ad scheduling and ad rotation settings at the campaign level. However, ad groups remain limited to their campaign-level setting.

Unlike AdWords, Bing allows advertisers to make adjustments at the ad group level as well. This makes it much simpler to manage a sophisticated ad scheduling strategy.

More Search Engines

Expanding your reach has never been easier. Although Bing has less overall traffic than Google, it is comprised of 3 individual search engines – Bing, Yahoo and AOL.

So, when you advertise on the Bing platform, your advertisement is in fact seen across all three platforms, unlike Google, which only has 1 search engine.

This instantly connects you with millions of search and therefore expanding your overall search.

Easy Set-Up

If you’re looking to trail some Bing advertising for the first time, it couldn’t be more straightforward. Bing offers advertisers the ability to import their existing AdWords campaigns from Google.

This means that you need not waste hours recreating your successful campaigns from Google!

Give It A Go!

Bing Ads may not be taking the spotlight away from Google anytime soon, but that definitely doesn’t mean that it isn’t worth giving a shot.

Permitting that your advertising budget allows for it, leveraging both platforms is certainly a recipe for success!

The post Here’s Why You Should Consider Expanding Your PPC Activity With Bing Ads. appeared first on Eventure Internet.

Back in the earlier days of the internet and websites, it was common to find web pages filled with content alongside some classic drop shadowing and quirky visual effects. However, as we rapidly approach 2020, things have changed a ‘little’.

The trend of modern websites today is to be more sleek and simplistic, while still conveying your brand’s unique identity. Afterall a cleaner website does offer users a much easier experience overall!

This modern trend really does shine through in the redesigned M2R website…

Almost unrecognisable for its predecessors, the new face of M2R echos a modern, sleek style, while maintaining that all-important impact of product visuals. The clean and crisp style make navigation seamless while also offering users with a more interactive experience.

The use of video banners is becoming increasingly popular across the board for eCommerce websites, as it allows you to showcase your brand and products to potential customers. This really steps things up a gear for M2R.

See it for yourself by visiting their new website today – be sure to keep an eye out for the racing mouse!

A Little About M2R

For the last 20 years, M2R has been researching and developing market-leading Pit and Dirt Bikes, as well as Supermotos. Their ethos is to deliver quality products that are also affordable and fun!

The post Fresh New Look: M2R Racing appeared first on Eventure Internet.

Whether you have recently delved into the world of email marketing, or perhaps you’re struggling to see the result of your efforts, we have a couple of tips just for you!

Get Into The Mind Of Your Audience

If you are looking to conduct a successful email marketing campaign, you first need to begin at the very start. The audience. It can be easy to ‘shrug off’ this tip, thinking ‘of course I know my target audience’, but how well do you really understand your audience?

The messages that you send to your audience needs to be relevant to their interests, and the only way to absolutely nail this is by having a thorough understanding of your target audience.

Each audience member within your list is different, and naturally, they will interact with your email content differently.

So, why try and send them the same message?

With this being said, you may be thinking, how can I target my audience both effectively and within a timely manner?

The answer to this is email segmentation.

Segmenting your list into factors based on geographical location, gender, age and buyer persona can really help with increasing those opening rates!  

Be Consistent

Like those gym buffs keep reminding us; consistency is key.

Finding the perfect balance between being labelled a ‘spammer’ and just keeping your audience up to date with the ‘good stuff’ can be a bit of a grey area. However, it is really important to keep consistent with both the volume and quality of the emails. After all, you want to nurture and grow your relationship with your customers. That way they will always be keeping an eye out for your latest offers and products!

If your email marketing plan currently balances on an ‘ad-hoc’, fire in the dark kind of schedule, then this could be the reason that you’re not seeing the results you were hoping for!

Keep Emails To The Point

We have all been in that compromising situation where we have had so many new products land that we almost compile a catalogue of email contenders. Against popular belief, cramming in all those products won’t help to increase sales, but instead, increase your number of unsubscribes!

It’s true. Customers just don’t have the time or patience to browse through you’re beautifully presented portfolio. So, instead of poring hours into a beautiful catalogue, switch up your technique for something a little more simplistic.

The combination of white space and clear to-the-point messaging is the best technique for those customers skimming through your content on their lunch break!

Split Test Your Emails

If you really want to test the effectiveness of your online marketing campaign, then you need to unlock the holy grail of A/B testing. A/B testing allows you to test one approach against another to see which was most effective. This method allows you to take the guesswork out of your email marketing and leaves you with a definitive result.

It may mean that you need to spend a little extra time building those campaigns, but the benefits are certainly worth it.

A/B Testing benefits:

1. You will see your open rates increase when you find the best subject line.
2. A boost in click-through rates will occur when you test and change your email content.
3. You gain a better understanding of what your customer actually wants!

Repeat Your Successful Campaigns

If it feels like you’re forever trying different techniques, you may be accidentally overlooking your successful campaigns. Be sure to harvest the fruits of your labour by repeating those campaigns that have proven to be successful.

Just because it worked the once, it doesn’t mean that you can’t repeat that technique or style again. Take some time to evaluate your campaigns – you may uncover what’s really working!

The post 5 Email Marketing Tips That Will Help Boost Sales appeared first on Eventure Internet.