A Simple Guide to GDPR

Natalie EV Marketing Leave a Comment

On May 25th, 2018 there will be new EU laws for data protection online, the GDPR (General Data Protection Regulation) will ensure that all data protection laws across Europe are standardised and will avoid the confusion of different countries having different regulations. What will this mean for companies? Primarily how you get someone’s information and what you’re allowed to do …

How To Review Email Traffic in Analytics

Leisha Hankin Marketing Leave a Comment

Most email software will provide in depth reporting and analysis of email performance. But sometimes, especially if you don’t have access to (or even understand) those reports, it’s handy to be able to quickly find out how your email marketing is working on Google Analytics. Look at Email as a Channel Once you’ve logged into Analytics, pick a suitable timeframe …