Blog Archives - Eventure Internet https://www.eventureinternet.com/category/blog/ Eventure Web Design Agency Tue, 16 Jul 2024 16:31:56 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 Optimise Conversion Rates https://www.eventureinternet.com/optimise-conversion-rates/ Tue, 16 Jul 2024 15:50:58 +0000 https://www.eventureinternet.com/?p=18009 Enhancing eCommerce Performance: Strategies for Effective Conversion Rate Optimization (CRO) The oversaturation of digital marketing channels is a well-documented trend in modern eCommerce. Ad fatigue can add friction or even paralyze the buyer’s journey, making it essential for brands to find smarter ways to gain value from their traffic. To maximize the effectiveness of your […]

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Enhancing eCommerce Performance: Strategies for Effective Conversion Rate Optimization (CRO)

The oversaturation of digital marketing channels is a well-documented trend in modern eCommerce. Ad fatigue can add friction or even paralyze the buyer’s journey, making it essential for brands to find smarter ways to gain value from their traffic. To maximize the effectiveness of your web, device, or screen traffic, focusing on conversion rate optimization (CRO) is crucial. CRO aims to increase conversion actions, such as clicking a link, viewing a video, subscribing to an email, or making a purchase.

One of the primary reasons for effective CRO is to combat potential pitfalls that create friction in eCommerce. Factors that disincentivize or prevent a user from completing a purchase include high page load times, ambiguous copy, confusing design, inflated pricing, and poor shipping and return policies.

Key Factors Impacting eCommerce Revenue

Understanding the variables that impact eCommerce revenue is fundamental.

Mastering CRO for Optimal Performance

Achieving ideal conversion rate optimization involves mastering various factors to minimize friction between the buyer and checkout. However, it’s not just about reviewing potential criteria. Effective data analytics, copywriting, growth hacking, UX & persuasive design, and A/B testing help translate these criteria into actionable steps to improve CRO and guide users through the sales funnel.

A Solutions Approach to CRO

A solutions approach to CRO involves hypothesizing, performing multivariate testing, and deploying solutions to improve conversion rates and maximize revenue. This method ensures that all CRO-affecting variables are targeted with tangible metrics to track. It prevents the common pitfall of favoring flashy tactics over substantive improvements, ensuring meaningful adjustments to conversion rates.

Universal Rules for Effective CRO

  1. Provide Relevant and Informative Content

    Consumers will only make a purchase if they understand how a product or service solves a problem or enhances their quality of life. Effective content demonstrates the utility of a product or service, driving sales across various verticals.

  2. Craft Action-Oriented Copy

    Action-oriented copy is key to successful conversion by compelling consumers to make a purchase or engage. It’s not enough for a consumer to appreciate a product; the copy must drive them to take action.

  3. Experiment with Your Value Proposition

    A clear and focused value proposition sets your brand apart from competitors. Refining your mission statement helps carve a competitive edge that others cannot easily overcome.

  4. Integrate Product Reviews

    Product reviews offer honest feedback on the quality of your goods and services, acting as user-generated content that is both relevant and informative. Addressing poor reviews can improve customer service and product design.

  5. Promote Social Media Integration

    Social media enhances your value proposition and strengthens your brand identity with minimal cost. It builds customer loyalty and keeps your brand top-of-mind through engaging content and connectivity.

Leveraging Technology for CRO

Numerous technologies can optimize the customer experience, reduce abandonment rates, and improve conversion rates. Analytics solutions and AI play a key role in enhancing your CRO. By combining these technologies with the principles outlined above, you can significantly improve your CRO and, consequently, the health and prosperity of your eCommerce business.

If you need assistance implementing these changes to your website and marketing strategy, feel free to get in touch. We’re here to help ensure your website is compliant and optimized for success.

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]]> Google Takes Control With Performance Max https://www.eventureinternet.com/google-takes-control-with-performance-max/ Fri, 22 Jul 2022 15:00:03 +0000 https://www.eventureinternet.com/?p=17970 Since Google introduced the all-new Performance Max campaign type, we admit we’ve been hesitant to try it. Why? Because the new campaign type, which will be taking over from Smart Shopping, is very limited in what you can do to optimize and direct the campaign performance. Essentially we give Google the budget, the assets, the […]

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]]> Since Google introduced the all-new Performance Max campaign type, we admit we’ve been hesitant to try it.

Why? Because the new campaign type, which will be taking over from Smart Shopping, is very limited in what you can do to optimize and direct the campaign performance.

Essentially we give Google the budget, the assets, the audience and everything it needs and off it goes, self-learning based on your products, your website, your audience and your budget.

It uses all its channels, including the search network, shopping, YouTube and even local.

Reluctantly, we created a Performance Max campaign as a small test for one of our clients and were initially astounded by the results. So much so that we started to test performance Max campaigns for all our clients, taking the reserved and slow approach and slowly building it with a budget and more products.

It’s still early days, but with Performance Max taking over Smart Shopping come September 2022, we wanted to switch sooner rather than later to get data inside the account, with the fallback of our Smart Shopping campaigns still running in the background acting as a safety net.

One of the earliest signals we’ve received from performance Max is that it starts slowly, but the more extended amount of time you give the campaign to run, the more data it builds up and has to be able to make forward-thinking decisions.

Is this the most intelligent AI campaign Google has ever introduced? Possibly, but in reality, we’re in BETA mode. The actual results will be precise after 12 months of Live Performace Max, with millions of accounts worldwide opting to use performance Max so that Google can gather the data it needs to run campaigns effectively.

As we continue to run performance Max campaigns, we’ll keep you updated on our progress and the results over time. But one thing is for sure; Performance Max is here to stay.

Get In Touch

Are you interested in having the Eventure Internet team manage your website’s design, development and marketing?

Why not get in touch with us today to get started!

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]]> Out With The Old, In With The New: Education Mutual Case Study https://www.eventureinternet.com/out-with-the-old-in-with-the-new-education-mutual-case-study/ Fri, 18 Feb 2022 15:05:44 +0000 https://www.eventureinternet.com/?p=17975 Education Mutual is a member-owned staff absence protection mutual and the only DFE recommended provider. They assist schools up and down the country and have a fantastic track record of helping schools that require staff coverage, protection, and health and wellbeing services. Background Education Mutual came to us with an outdated and awkward website that […]

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]]> Education Mutual is a member-owned staff absence protection mutual and the only DFE recommended provider.

They assist schools up and down the country and have a fantastic track record of helping schools that require staff coverage, protection, and health and wellbeing services.

Background

Education Mutual came to us with an outdated and awkward website that was difficult to navigate with no apparent structure or user navigation.

Initially, we sat down with them and mapped out a plan for designing and developing their new website. We discussed the different phases we would take from the initial discussion and strategy to design and development, the marketing plan, and beyond.

Strategy

We checked in with the client throughout each stage to ensure we remained on-brand and stuck to the initial brief.

We started by designing a wireframe of the new website, giving the client early access to work with us on the direction of the new website as we made changes along the way.

Once the wireframe was agreed upon, we started designing the website and had a quick turnaround.

Results

Since we launched the site, traffic has increased, enquiries have doubled, and the client has mentioned how they’re no longer ashamed to have school admins visit their website!

The next stage will be to continue with our phased approach by running paid traffic to the website to increase conversions and enquiries.

Get In Touch

Are you interested in having the Eventure Internet team manage your website’s design, development and marketing?

Why not get in touch with us today to get started!

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]]> Saying Goodbye To Broad Match Modified https://www.eventureinternet.com/saying-goodbye-to-broad-match-modified/ Tue, 09 Nov 2021 15:08:32 +0000 https://www.eventureinternet.com/?p=17978 Here at Eventure, we’re always keeping tabs on the Google Ads industry, and recently we learned that Broad Match Modified is being sunsetted by Google in February 2021. What Does This Mean? At this moment, Google is improving the Phrase and Exact match types to be a little broader with how they trigger search terms. […]

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]]> Here at Eventure, we’re always keeping tabs on the Google Ads industry, and recently we learned that Broad Match Modified is being sunsetted by Google in February 2021.

What Does This Mean?

At this moment, Google is improving the Phrase and Exact match types to be a little broader with how they trigger search terms.

One thing is sure Phrase will somewhat “replace” the broad match modifier match type with Exact having close variants and having a bit more wiggle room with the search terms they trigger.

How does it Impact Us?

We see this as a positive change. Having four different match types to contend with can be pretty exhausting management, having to assess search terms for each match type, control the keyword bids, and improve quality scores.

Not only the slightly reduced workload for management of our clients, but it also will be interesting to see what impact this has on the search terms report.

For us, we’ll be going through all our client accounts and making the changes from broad match modified to phrase match to make sure we don’t lose any data and keep important keywords running.

Get In Touch

Are you interested in having the Eventure Internet team manage your Google Advertising campaigns?

Why not get in touch with us today to get started!

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]]> How Google’s Page Experience Update Will Impact Rankings And Sales https://www.eventureinternet.com/how-googles-page-experience-update-will-impact-rankings-and-sales/ Sat, 05 Jun 2021 15:11:34 +0000 https://www.eventureinternet.com/?p=17982 Google has announced the new Page Experience Update. This update is said to be geared towards the technical aspects of a website, such as time to first bite (TTFB), website loading speeds and more. Let’s take a look at some of the news coming from the Google camp. What is Core Web Vitals? Let’s hear […]

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]]> Google has announced the new Page Experience Update. This update is said to be geared towards the technical aspects of a website, such as time to first bite (TTFB), website loading speeds and more.

Let’s take a look at some of the news coming from the Google camp.

What is Core Web Vitals?

Let’s hear what Google has to say about what Core Web Vitals are and how they play an essential part in your website;

“The Core Web Vitals report shows how your pages perform, based on real-world usage data (sometimes called field data). You can read more about this initiative on the Google Search Central blog. OPEN REPORT. Why page performance matters, longer page load times severely affect bounce rates.” Source – https://support.google.com/webmasters/answer/9205520?hl

Interestingly, Google is starting to emphasise page and user experience much more. This is something we’ve been imprinting in the websites we design for years and continue to do so. Nevertheless, it’s great to see Google taking note of the crucial aspects of a website from a more technical perspective, as opposed to putting the majority of time into their SEO and PPC channels.

How This Impacts Us

As always, we’ll follow Google’s guidelines and best practices to ensure all our clients comply with Core Web Vitals.

Although this is something we’ve done for years anyway, it’s making sure we follow and fall in line with Google’s advice and direction.

Get In Touch

Interested in having the Eventure Internet team manage and develop your new website?

Why not get in touch with us today to get started!

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]]> Introducing Our New Health & Wellbeing CEO https://www.eventureinternet.com/new-furry-health-wellbeing-ceo-joins-eventure-team/ Thu, 27 Feb 2020 16:51:31 +0000 https://www.eventureinternet.com/?p=17852 This month we have some pretty exciting news that we are eager to share with you. It’s not strictly marketing related, or a new website design, but better yet – a new addition to our wonderful team. Meet our affectionately titled ‘Health and Well-Being CEO’, Thorin. Thorin recently joined our ranks here in January and […]

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]]> This month we have some pretty exciting news that we are eager to share with you.

It’s not strictly marketing related, or a new website design, but better yet – a new addition to our wonderful team.

Meet our affectionately titled ‘Health and Well-Being CEO’, Thorin.

Thorin recently joined our ranks here in January and is already proving to be a popular addition to the team – so much so, that he has already won employee of the month  – sorry kettle!

Specialising in warm hugs, Thorin believes every day at the Eventure office should be kick-started with a cuddle and a biscuit before delving into your daily emails.

Currently, Thorin operates mostly within the Marketing department, ensuring all team members are offered plenty of hugs during the working day. However, his expertise is often shared throughout both development and design.

Since joining the team here at Eventure, Thorin has shown great dedication to his role and continues to contribute greatly to all departments.

When you next pop by the office, be sure to expect a very warm welcome and a waggy tail!

 

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]]> 5 Email Marketing Tips That Will Help Boost Sales https://www.eventureinternet.com/5-email-marketing-tips-that-will-help-boost-sales/ Fri, 03 May 2019 10:00:09 +0000 https://www.eventureinternet.com/?p=12748 Are your email marketing campaigns working? Whether you have recently delved into the world of email marketing, or perhaps you’re struggling to see the result of your efforts, we have a couple of tips just for you! Get Into The Mind Of Your Audience If you are looking to conduct a successful email marketing campaign, […]

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]]> Are your email marketing campaigns working?

Whether you have recently delved into the world of email marketing, or perhaps you’re struggling to see the result of your efforts, we have a couple of tips just for you!

Get Into The Mind Of Your Audience

If you are looking to conduct a successful email marketing campaign, you first need to begin at the very start. The audience. It can be easy to ‘shrug off’ this tip, thinking ‘of course I know my target audience’, but how well do you really understand your audience?

The messages that you send to your audience needs to be relevant to their interests, and the only way to absolutely nail this is by having a thorough understanding of your target audience.

Each audience member within your list is different, and naturally, they will interact with your email content differently.

So, why try and send them the same message?

With this being said, you may be thinking, how can I target my audience both effectively and within a timely manner?

The answer to this is email segmentation.

Segmenting your list into factors based on geographical location, gender, age and buyer persona can really help with increasing those opening rates!  

Be Consistent

Like those gym buffs keep reminding us; consistency is key.

Finding the perfect balance between being labelled a ‘spammer’ and just keeping your audience up to date with the ‘good stuff’ can be a bit of a grey area. However, it is really important to keep consistent with both the volume and quality of the emails. After all, you want to nurture and grow your relationship with your customers. That way they will always be keeping an eye out for your latest offers and products!

If your email marketing plan currently balances on an ‘ad-hoc’, fire in the dark kind of schedule, then this could be the reason that you’re not seeing the results you were hoping for!

Keep Emails To The Point

We have all been in that compromising situation where we have had so many new products land that we almost compile a catalogue of email contenders. Against popular belief, cramming in all those products won’t help to increase sales, but instead, increase your number of unsubscribes!

It’s true. Customers just don’t have the time or patience to browse through you’re beautifully presented portfolio. So, instead of poring hours into a beautiful catalogue, switch up your technique for something a little more simplistic.

The combination of white space and clear to-the-point messaging is the best technique for those customers skimming through your content on their lunch break!

Split Test Your Emails

If you really want to test the effectiveness of your online marketing campaign, then you need to unlock the holy grail of A/B testing. A/B testing allows you to test one approach against another to see which was most effective. This method allows you to take the guesswork out of your email marketing and leaves you with a definitive result.

It may mean that you need to spend a little extra time building those campaigns, but the benefits are certainly worth it.

A/B Testing benefits:

  1. You will see your open rates increase when you find the best subject line.
  2. A boost in click-through rates will occur when you test and change your email content.
  3. You gain a better understanding of what your customer actually wants!

Repeat Your Successful Campaigns

If it feels like you’re forever trying different techniques, you may be accidentally overlooking your successful campaigns. Be sure to harvest the fruits of your labour by repeating those campaigns that have proven to be successful.

Just because it worked the once, it doesn’t mean that you can’t repeat that technique or style again. Take some time to evaluate your campaigns – you may uncover what’s really working!

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]]> How Can Remarketing Campaigns Help Your Business https://www.eventureinternet.com/how-can-remarketing-campaigns-help-your-business/ Fri, 04 Jan 2019 17:00:33 +0000 https://www.eventureinternet.com/?p=11953 Find out how to use a remarketing campaign to effectively reduce abandoned carts and recover customers who failed to purchase.

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]]> A remarketing campaign is a type of text, image or video advert offered by google, and can be used across their display network. The ads are designed to ‘follow’ people who have visited your site but have left without purchasing. The ads remarket to the customer the items they browsed in your store. These campaigns are very useful for any company that regularly has customers abandoning baskets. This will remind the customer that they were looking for your product and encourages them to come back and continue shopping.

Did you know that 72% of all shoppers abandon their cart before completing their purchase? This is a huge amount of sales that you would be missing out on. With remarketing 26% of these abandoned carters return and compete their order! Remarketing ads are particularly successful if combined with a dynamic ad, this will show the customer ads specifically displaying the product they were looking at on your site and other products of that will be of interest to them.

There are also the option of adding a promotion to your remarketing ad’s, for example putting a 10% off code into your graphic ads to encourage the customer to come back and finish their purchase with this new discount to make it more enticing.

Another way to use remarketing ads is to encourage customers who have already purchased from your store to shop with you again. Ads showing other products they might be interested in or prompt them to re-purchase an item that runs out, are a good way to keep customers coming back to your store time and time again.

Overall remarketing ads are great for gaining repeat visitors, increasing brand awareness and recovering people who failed to complete a purchase.

 

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]]> What Contributes To Your Google Ranking And How To Do Better? https://www.eventureinternet.com/what-contributes-to-your-google-ranking-and-how-to-do-better/ Thu, 01 Nov 2018 13:31:19 +0000 https://www.eventureinternet.com/?p=11651 We all know that Google ranking can really affect your websites performance, 31% of clicks goes to the first search result and 71% goes to the first page. So how do we get to the first page? This is a highly competitive area and there is a lot google factor in to the search rankings, […]

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]]> We all know that Google ranking can really affect your websites performance, 31% of clicks goes to the first search result and 71% goes to the first page. So how do we get to the first page? This is a highly competitive area and there is a lot google factor in to the search rankings, but we investigate what you need to do to improve your standings.

 

Your paid ad rank relies on 2 main variables your Quality Score and Ad Bid. Your Quality score is based on a number of things that google ranks. Mainly your ad’s relevance to the keywords, the expected click trough rate of your ad in that search, and your ad’s landing page experience.

 

To help your search rank you need to focus on getting your site SEO Optimized.

Track your site in google search console or a program like Sem Rush. This will show you how search engines see your site. You will be able to view all of your crawl errors and penalties, allowing you to find and fix them. This will also be vital to tracking your improvements.

Improve your website’s performance and speed. There are many tools online that allow you to analyse the speed for your site. To make your site quicker you need to make it less ‘heavy’ to load. Make sure to compress all images and optimise content. Google will penalise pages they cant get to load.

Make sure your site is dynamic and mobile friendly. Again this is a quality that google favours, and they will actively reduce the score of non-mobile friendly sites.

Google Search Console integration. Having your site linked to Google Webmasters Tools is said to help with your sites indexing. Even if that’s not the case, the tool provides valuable data you can use to optimize your site better.

Make sure you’re ranking for the right keywords. Dont be afraid to get more specific in your keywords. It is easy to think getting more impressions on wider range keywords is better but the higher your bounce rate will be too. You want to show your ads to people who want your product so being more specific will help them find you.

Finally make sure when your ad does come up in the search result that it says the right things, be sure to include your branding and keywords to maximise clicks.

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]]> New Website Launch – Granite Workwear https://www.eventureinternet.com/new-website-launch-granite-workwear/ Tue, 10 Jan 2017 14:30:00 +0000 http://www.eventureinternet.com/?p=8355 This month we had the exciting pleasure of launching the brand new Granite Workwear website design. Granite Workwear supply only the very best in work and safetywear clothing. The aim is to not be the cheapest in the market but to offer the best value for money with innovative, well designed and well thought out products. […]

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]]> This month we had the exciting pleasure of launching the brand new Granite Workwear website design.

Granite Workwear supply only the very best in work and safetywear clothing. The aim is to not be the cheapest in the market but to offer the best value for money with innovative, well designed and well thought out products.

We have helped to develop an eCommerce site which accommodates both businesses and individuals to browse and purchase items with ease. Our design and development team worked closely with Simon at Granite to provide a bespoke platform tailor made to what he wanted, with Eventure advising on how to improve sales. Creating a bespoke eCommerce site, Granite Workwear stands out amongst its competitors showcasing a modern and simple to use responsive design.

We look forward to what the future brings with working with Granite Workwear.

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