Conversations about SEO often start like this… I want to rank for these keywords…tell me what you’ll do, how you’ll get me links and when do you think I’ll be on page one and making money. Every time that happens, inside we die a little. Especially as it’s often followed up with “and I’ve only got […]
Marketing Strategy Vs Tactics
[blockquote cite=”Sun Tzu” type=”left, center, right”]Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat..[/blockquote] What is a digital marketing strategy? Is it just a bunch of concurrent online activities or is there something more to it? Importantly who is responsible for putting it all together and how […]
What Are Brand Style Guidelines and Why Are They Important
Branding is at the heart of everything you do and it is crucial for marketing and communication purposes. Your brand is your identity for every step of the way to success; it embodies you, your employees, aims, ethos, character, values, key messages and much more. If you are a sole trader, responsible for your own […]