What Does Google AdWords Certified Mean?

Leisha Hankin Marketing, PPC Leave a Comment

Being Google AdWords Certified can be a bit pesky at times, especially with the constant changing of expectations, but it’s no match for us as we’ve battled the tests and come  on top once again. If you’re not as nerdy as us then this might not sound as exciting but apart from the certificate on our office wall, let me explain …

Tracking Phone Calls in Analytics

Marketing Marketing Leave a Comment

Google Analytics is great – but naturally it can’t easily offer information on what happens offline. Unless the activity occurs on your website (where the tracking code is) it’s unlikely you will be able to aggregate events. Whilst that is tolerable, it does mean that the full success or failure of your marketing campaigns is obfuscated. Customer Phone Calls There …