How Much Should Businesses Spend On PPC (Paid Marketing)

Leisha Hankin Marketing, PPC Leave a Comment

One of the most common questions that we get asked here at Eventure is “How much should my business spend on on PPC?”  We would like to say that there is a definitive answer, but that would be far too easy! There are a few ways of cutting the cloth when it comes to billing for PPC work, so as …

What Does Google AdWords Certified Mean?

Leisha Hankin Marketing, PPC Leave a Comment

Being Google AdWords Certified can be a bit pesky at times, especially with the constant changing of expectations, but it’s no match for us as we’ve battled the tests and come  on top once again. If you’re not as nerdy as us then this might not sound as exciting but apart from the certificate on our office wall, let me explain …

4 Need To Ask Questions For All SEO Strategies

Leisha Hankin Marketing Leave a Comment

Conversations about SEO often start like this… I want to rank for these keywords…tell me what you’ll do, how you’ll get me links and when do you think I’ll be on page one and making money. Every time that happens, inside we die a little. Especially as it’s often followed up with “and I’ve only got £#insert-costs-here budget to spend till …

Tracking Phone Calls in Analytics

Marketing Marketing Leave a Comment

Google Analytics is great – but naturally it can’t easily offer information on what happens offline. Unless the activity occurs on your website (where the tracking code is) it’s unlikely you will be able to aggregate events. Whilst that is tolerable, it does mean that the full success or failure of your marketing campaigns is obfuscated. Customer Phone Calls There …

How To Review Email Traffic in Analytics

Leisha Hankin Marketing Leave a Comment

Most email software will provide in depth reporting and analysis of email performance. But sometimes, especially if you don’t have access to (or even understand) those reports, it’s handy to be able to quickly find out how your email marketing is working on Google Analytics. Look at Email as a Channel Once you’ve logged into Analytics, pick a suitable timeframe …

Seasonality & Cyclical Checks For Analytics Simpletons

Marketing Marketing Leave a Comment

We’ve all been there…your traffic and sales are down month on month and you’re panicking that the end of the world is nigh! Is my website broken? Is there something seriously wrong? Am I going out of business? Who do I talk/shout/throw things at? First off, relax. Admittedly, easier said than done, but even if there is a major problem, …