Tracking Phone Calls in Analytics

Marketing Marketing Leave a Comment

Google Analytics is great – but naturally it can’t easily offer information on what happens offline. Unless the activity occurs on your website (where the tracking code is) it’s unlikely you will be able to aggregate events. Whilst that is tolerable, it does mean that the full success or failure of your marketing campaigns is obfuscated. Customer Phone Calls There …

How To Review Email Traffic in Analytics

Leisha Hankin Marketing Leave a Comment

Most email software will provide in depth reporting and analysis of email performance. But sometimes, especially if you don’t have access to (or even understand) those reports, it’s handy to be able to quickly find out how your email marketing is working on Google Analytics. Look at Email as a Channel Once you’ve logged into Analytics, pick a suitable timeframe …

How Much Should PPC Cost?

Marketing Marketing, PPC Leave a Comment

In the first of a five part series of looking at the costs of running various digital marketing channels we’re considering some of the choices you need to make when choosing a PPC agency, how you’ll be charged and how much it is that you’re likely to pay. What is PPC? PPC is marketing jargon for pay per click advertising. …

Marketing Strategy Vs Tactics

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What is a digital marketing strategy? Is it just a bunch of concurrent online activities or is there something more to it? Importantly who is responsible for putting it all together and how will you know if your strategy is even working? First off a few basics… Goals and Aims This is what you’re trying to achieve – it’s  also …

Digital Retail, Not Digital Detail

Leisha Hankin Marketing Leave a Comment

January is a tough month all around for everyone; its rubbish for both the buyer and retailer. The consumer is stuck with just browsing after blowing their budgets on Christmas and the retailer is feeling the come down after sales plummet after the shopping festive frenzy. Basically we’re all skint and we’re waiting for that magical paycheck/sale that will make …

Blogger Outreach – The Correct Way To Connect With Bloggers

Leisha Hankin Marketing Leave a Comment

The blogging community is growing day by day becoming one of the most influential portals online when it comes to opinion sharing and promotion. Blogs are entering more niche markets and dominating the way we look for certain information on the web. Award shows, promotional events, blogger outreach events and much more are being hosted to celebrate and interact with …

What Are Brand Style Guidelines and Why Are They Important

Leisha Hankin Marketing Leave a Comment

Branding is at the heart of everything you do and it is crucial for marketing and communication purposes. Your brand is your identity for every step of the way to success; it embodies you, your employees, aims, ethos, character, values, key messages and much more. If you are a sole trader, responsible for your own marketing then perhaps you can …

Marketing Channels – What Are You Signed Up For?

Leisha Hankin Marketing Leave a Comment

There are many tactics available in order to generate visitors to your website. Each of these tactics represents a marketing channel and for your business to grow effectively, prioritising your investment(s) is important, especially if you are on a tight budget. The hardest part is working out what works for you, it’s not practical for most ecommerce sites to operate …

A Guide On How To Advertise On Facebook

Leisha Hankin Blog, Marketing Leave a Comment

We all know that having a Facebook business page goes hand in hand with every marketing plan, but there is a lot more to it than just updating your status. You can help achieve key business goals through paid advertising. Whether you want to find new customers, boost your sales or generate activity on your page, Facebook has developed an …